Text Marketing Strategies for Cannabis Companies

Maximize Your Marketing Investment: Text Marketing Strategies for Cannabis Companies
In the rapidly growing cannabis industry, standing out from the competition and capturing customer attention is essential. One of the most effective ways to do this is by leveraging text marketing to engage customers directly and in real-time. By delivering timely offers and allowing customers to claim those offers via text, cannabis companies can maximize their marketing investment and drive significant business growth.
Deliver Timely Offers to Compel Action
Timing is everything when it comes to marketing, especially in the cannabis industry where consumer behavior can be highly responsive to immediate needs or impulses. Sending text messages with timely offers directly to your customers' phones ensures that your message is seen at the right moment, increasing the likelihood of action. Whether it’s promoting a limited-time discount, a special deal on a new product, or an exclusive event, text marketing allows you to reach your audience with precision and urgency.
When customers receive an offer via text, they are more likely to act on it quickly. Studies have shown that 90% of text messages are read within three minutes of being received, and text messages boast an impressive 45% response rate. This immediacy creates a powerful opportunity to influence purchase decisions in real time, driving foot traffic to dispensaries or increasing online sales.
Claim Offers via Text to Reinforce Value
Allowing customers to claim offers via text further reinforces the value of your text marketing campaigns. By making the redemption process as simple as replying to a text message, you reduce friction and enhance the customer experience. This streamlined approach not only encourages higher redemption rates but also builds a stronger connection between your brand and your customers.
For instance, you can send a text offering a discount code that customers can redeem by simply replying with a keyword. This creates a seamless and engaging interaction, making customers more likely to take advantage of the offer and stay engaged with future promotions.
Leverage MMS for Enhanced Engagement
While SMS text messages are effective, adding multimedia messaging service (MMS) to your marketing strategy can significantly boost engagement. MMS allows you to include high-quality images, videos, or even GIFs in your messages, providing a richer and more visually appealing experience for your customers. Visual content has been proven to drive higher levels of engagement and action compared to plain text.
Research shows that MMS messages receive a 15% higher click-through rate than SMS, and campaigns that include images or videos see conversion rates increase by 20%. For cannabis companies, this means you can showcase your products in a more compelling way, whether it’s highlighting the unique features of a new strain, displaying enticing images of edibles, or promoting a visually stunning in-store event.
Choose NorthText for Unmatched Ease of Use
To fully capitalize on the power of text marketing, cannabis companies need a platform that is both powerful and easy to use. NorthText stands out as the superior choice for businesses in the cannabis industry. With a user-friendly interface, NorthText allows you to quickly set up and manage your text marketing campaigns, track performance metrics, and adjust your strategy on the fly.
NorthText's platform is designed to help you connect with your customers effortlessly, enabling you to send targeted messages, schedule campaigns, and utilize MMS without the hassle. This ease of use ensures that you can focus on what matters most—growing your business and delighting your customers.
Conclusion
By utilizing text marketing with NorthText, cannabis companies can maximize their marketing investment, drive customer engagement, and boost sales. Deliver timely offers, make it easy for customers to claim those offers, and leverage the power of MMS to create a more immersive experience. NorthText's intuitive platform makes it simple to implement these strategies, ensuring your brand stays top of mind and ahead of the competition.
NorthText can help you send effective text marketing campaigns while offering advanced features such as unlimited keywords, auto-responders, and code snippets. To learn more about how our affordable platform can benefit your business, contact us by phone or text at (312) 869-9070.