NorthText Blog

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June 15, 2023

Text2Pay: The Future of Donations for Non-Profits and NGOs

By Jeff Winaker

More and more non-profit organisations and NGOs are turning to Text2Pay messaging as an effective way for people to make donations. Convenient, easy to use and secure, we explain why Text2Pay has distinct advantages over traditional methods of securing funds.

June 01, 2023

The Value of Text Message Marketing Over Email

By Jeff Winaker

Once the main stay of customer communications, conventional emailing is now making way for a more innovative approach to engage with your customers via text messaging and marketing. We explore the wider benefits and advantages of developing appealing and effective campaigns via mobile phones.

May 18, 2023

The Power of Text Message Marketing for Political Candidates

By Jeff Winaker

With mobile phones becoming such an integral part of our lives it’s no wonder that they’ve become the ideal platform for political groups to reach out to potential followers. Find out why text messaging is a great way to run innovative and highly personalized campaigns to build credibility and encourage genuine two-way interaction.

May 04, 2023

The Power of Two-Way Text Communication in Customer Care Applications

By Jeff Winaker

Two way text communication is revolutionizing customer care applications by offering a more effective and productive way to promote dialogue between businesses and their customers. What’s more, text messaging and marketing can dramatically improve response rates and interaction to the benefit of customers and businesses alike.

September 20, 2022

The Importance of Opt-in and Opt-out in Text Marketing

By Jeff Winaker

Seeking permission to send text marketing messages to your customers is not just good practice, it’s the law. Find out what steps you can take to implement effective Opt-in and Opt-out strategies.

December 23, 2021

How Does an SMS API Work? Everything Developers Need To Know

By Jeff Winaker

How does an SMS API work? It allows your existing software to communicate with your SMS provider to automatically send and manage text messages.

October 25, 2021

Should Marketers Use Hyperlinks in Text Messages?

By Jeff Winaker

Text marketing is a great way to get your message out – it’s targeted since you have to get opt-in before sending, it’s immediate as 98% of people read texts within three minutes of receiving, and it’s cost-effective.

July 20, 2021

4 Benefits of Pay by Text Message for Businesses

By Jeff Winaker

Pay by text message benefits businesses and consumers both by providing a convenient, fast, and secure channel for invoicing and bill payments.

July 01, 2021

15 Text Marketing Ideas for a Successful SMS Marketing Strategy

By Jeff Winaker

Did you know that 95% of text messages are read within the first three minutes? As a marketer, you can’t ignore the statistics illustrating how SMS is one of the most powerful marketing tools in the industry.

June 03, 2021

How to Write an Informative Welcome Text Message for Hotel Guests

By Jeff Winaker

When you’re running a hotel, making sure your guests feel welcome is the top priority. That’s why many hotels leave welcome letters in each guest’s room, both as a friendly greeting and as a way to provide helpful information.

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