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Unlimited Text Marketing Plans Vs. Tiered Pricing Plans: Which One to Choose?
While unlimited text marketing plans are great for small businesses, tiered pricing plans scale up with volume discounts as you grow.
Using Audience Segmentation in Internal Communication
You may already use audience segmentation in your external communications with clients, but have you considered segmenting your internal communication?
SMS Notifications vs. Push Notifications: Which Is More Reliable?
SMS notifications vs. push notifications is one common comparison being made, and discussing the pros and cons of these two notification types will be the focus of this piece.
3 Email Marketing Disadvantages
Email marketing has witnessed quite a journey since Gary Thuerk sent the first mass emails back in 1978 that resulted in sales worth $13 million. Over the years, email marketing has been widely accepted as a cost-effective direct marketing channel to reach out to customers.
