How Collecting Surveys by Text Message Can Improve Your Response Rates

Two mobile phone users submitting survey responses to a survey by text

When was the last time you filled out a traditional in-person survey? Though in-person and mail surveys are considered one of the most relevant, accurate, and personalized techniques to gather responses, the resources needed for in-person or mail surveys are often expensive and time-intensive. As a result, marketers have switched to survey methods such as email, text, social media, and websites because they can offer a better ROI and a quick turnaround response time. But the question remains about the effectiveness of these alternate survey methods in reaching the target audience and generating better, more frequent responses. 

When we talk about survey response rate, we are talking about the total number of people answering the survey compared to the total number of people receiving the survey. On average, survey response rates are around 33%. For marketers, the challenge is to increase this rate by reaching people more reliably with a method of communication they prefer, and this is where text messages can play a pivotal role. 

How Surveys by Text Message Offer Better Response Rates

To clarify this, let’s look at a few widely used digital channels including email, social media, and websites, and how they can influence the survey response rate.

Emails

Only about 20% of emails get read and the rest of them either get stuck in the spam folder or are ignored by the recipients. So, even if a survey is being sent to a larger audience group, the chances of those emails getting opened and read are too low to offer a strong ROI. And, most of us get so much junk email that it has become a reflex to discard the bulk of what we receive.       

Social Media

Social media is an important component of your brand marketing strategy and can serve as both an active and passive channel for polls, surveys, and other data. However, sharing questionnaires on Facebook or Twitter—two of the most popular social media platforms—does not necessarily mean getting a higher response rate as relevant content can go unnoticed in a sea of posts or tweets.       

Websites

Many websites install survey widgets requesting visitors to complete a survey form in exchange for a discount or coupon code. Though incentivizing the audience is a good way to motivate them to take a survey, it can reduce the sample size of the survey, as only a certain percentage of the people visiting the website are typically offered the survey.   

Texts

Based on SMS marketing statistics, text messages have a 209% higher response rate compared to phone calls, email, or Facebook. Any marketer looking for a higher number of respondents for surveys can’t ignore this fact. With 95% of texts being read within the first 3 minutes of being sent and responded to, on average, within 90 seconds, there is a high chance that a survey by text will receive a better response rate than other digital channels.  

Surveys, when done through third-party tools, only provide aggregated data with a minimum turnaround time of twenty-four hours. And, once you receive this data, you need to analyze it in order to create your retargeting plan. To put it bluntly, this requires a lot of time and effort. On the other hand, surveys done by text messages let marketers gather customer responses in real-time and immediately begin retargeting. With the right SMS delivery platform, the data you gain from your surveys will be immediately more valuable than that gathered from third-party survey tools.

Choosing the Right Platform for Surveys by Text Message

With a more personalized approach, similar to in-person surveys, a survey by text message can more reliably connect with your audience and likely increase their willingness to respond. You can also incentivize survey completion by offering coupons, discounts, or QR codes. The trick is to find the right secured platform that offers the following essential features:

  • Auto-responders: Your audience expects a real-time, personalized response from you as soon as they send a message or complete a survey. With an advanced text marketing platform, the auto-responding feature facilitates one-on-one conversations with the survey respondents, making it quick for them to provide the information and quick for you to collect it. You should be striving to make the process as easy as possible. 
  • Increased character limit: It is considered a best practice to limit the number of questions in a survey to keep your audience focused and likely to complete it. However, most SMS delivery platforms are already limited to only 160 characters. 

    Choosing an innovative SMS delivery platform with an increased character limit lets you include the survey in the text itself rather than putting a third-party link to a survey in the message. Providing the survey right in the text is a guaranteed way to yield higher response rates, as each time you link somewhere else you lose engagement. 
  • Incoming message dashboard: The real-time responses to the survey need to be organized in an intuitive dashboard to allow you to easily work with the valuable data you obtain.  

With these essential features, the right text delivery platform can effectively improve the response rates of your surveys. And, the advantages of these features will win you some loyal subscribers who are happy to not only fill out the questionnaires but also convert into customers. 

NorthText’s user-friendly and affordable text marketing platform can help you collect and improve responses to surveys by text message. To learn more about how our platform can benefit your business, contact us by phone or text at (312) 869-9070.

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What the Best Text Message Marketing Campaigns All Have in Common

A man excited to see a text marketing campaign on his cellphone

Did you know that an SMS marketing campaign once upped Ford’s conversion rate to 15.4%—one of the highest recorded conversion rates of marketing channels up until that point? Or did you know that Disney’s clever text-to-wait option allows park guests to claim a virtual place in line for food? The latter allowing them to wander the park at their leisure until a text lets them know their table is ready, thus avoiding the distinct frustrating of waiting in long amusement park queues.

Whether you knew about these SMS campaigns or not, if you’re looking to mirror the success of the best text marketing campaigns for your own business, it’s vital to understand exactly what it is that makes these campaigns successful in the first place. This article will walk you through 5 key considerations for creating the best text message marketing campaigns.

Why Text Message Marketing Works

Texting is taking over the marketing world, and while other advertising mediums certainly haven’t disappeared (yet), SMS (plain text) and MMS (multimedia text) marketing have become perhaps the most powerful tools currently available for getting a message out quickly and reliably to many customers at once. While roughly 75% of Americans own laptops or other desktop devices, as many as 96% own a cellphone—and the majority of these own smartphones.

It’s estimated that one in five Americans uses their smartphone exclusively to communicate as well as to access the internet. This is the reason why mobile-friendly websites have become so imperative to building an online presence, and it’s also one reason why text campaigns have begun to overtake email and other methods in recent years, both in terms of efficacy and popularity. Emails only get opened about 20% of the time, whereas a massive 98% of texts get read within minutes and almost half generate a direct response.

Learning from the Best Text Message Marketing Campaigns

The details of every SMS marketing campaign are as unique as the businesses that implement them. It will be up to you and your team to determine exactly what types of text messages and offers will best suit your purposes. However, the best text message marketing campaigns all have the following in common, regardless of industry:

1. They Cater to Their Customers’ Needs

Customers demand—and deserve—value in return for their time and attention as well as their money. The most cleverly-worded text campaign in the world won’t keep your customers interested if it doesn’t offer any new information or opportunities they can take advantage of. The more texts a customer receives that they find irrelevant or uninteresting, the more likely they will be to opt-out of texting with your business, and the chances of getting them to opt back in after that are slim to none.

2. They Prioritize Convenience for Their Customers

Every message you send should be as easy to read and respond to as possible. This is one of the reasons why so many companies utilize shortcodes and keywords in SMS campaigns—it doesn’t get much simpler than typing a simple “yes” or “no” to accept or reject an offer.

However, the best campaigns also take into account factors such as timing and frequency. No one wants to be woken up by a text at 4 AM to let them know about a flash sale that will be over before they even get up for work, and no one wants to hear from their favorite restaurant every single day of the week just because there’s a new item on the menu they haven’t tried yet.

3. They Are Personal but Not Too Personal

Most people find texting far more personal than more obviously mass-produced missives like email or snail mail newsletters. It feels like a 1:1 conversation, even when it’s not, and the best campaigns take full advantage of this angle to deepen the relationship between company and consumer. 

Using a customer’s preferred name in the initial greeting of a text, using location and purchase history to send uniquely relevant offers, and having staff or an innovative auto-responder at the ready to engage in an actual conversation if a customer initiates one can all further contribute to positive customer relations.

However, it is precisely because texting is so personal that businesses also have to be careful not to overstep certain boundaries when communicating with customers this way. Texts can be casual but should always be professional. Slang should be kept to a minimum, as it can be difficult for customers who do not share your native language or generation to understand. Use customer names sparingly and never ask for more personal information than is necessary—card numbers, for instance, are better requested via web form than a text.

4. They Give Their Customers Options

The ability to opt-out is a legal requirement for any text message marketing campaign, but a truly great campaign will offer a few other options besides this as well. Allowing customers to choose what type of texts they receive and when can make it easier to ensure you’re getting the right messages across to the right people at the right time, which can help keep your subscribers opted in.

Some campaigns have found success by simply allowing customers to opt-in to special birthday discounts. Others may do well to use automated cart abandonment texts as an opportunity to offer a special incentive, such as a limited-time discount, to prompt shoppers to finally hit the “checkout” button.

5. They Have a Clear Call-to-Action

This may seem obvious, but it can be all too easy to put the emphasis of a text message in the wrong place or forget to include the most important information entirely. However, the goal of every text messaging campaign should be to incite some sort of action on the customer’s part, whether it’s to motivate them to investigate (and ultimately purchase) a new product, opt-in to a new service, or provide feedback.

What you ask them to do will depend on what you are trying to achieve. The important thing is making sure that you ask them clearly. If your customers don’t have a clear next step laid out for them, including what they need to do as well as when they need to do it, they are more likely to move on than to waste time and energy trying to puzzle it out on their own.

Using the Right Text Marketing Service for Your Campaign

To do a job right, you need the right tools. It’s as true of text message marketing as it is of carpentry or medicine. A successful text message marketing campaign requires the use of a text marketing service that offers both the ease-of-use and flexibility necessary to get your message out as quickly and effectively as possible.

The ideal platform will offer swift setup and an intuitive interface to minimize unnecessary hangups and let you focus on what matters—the campaign itself, not how to set it up. You should look for multiple features, including text blast capabilities and MMS options (in addition to SMS), and make sure your provider of choice is fully compliant with all regulations and offers a full audit trail to avoid legal issues down the road. Finally, make sure they offer quality customer service; if you have a question, they should be available and happy to answer it, just as you and your team should always be ready to help out your own customers.

Ultimately, the right text marketing service will be one that will help you to amplify your brand voice to effectively reach as many customers as possible without ever losing that special personal touch.

NorthText is a trusted provider of SMS and MMS marketing solutions. Ready to jump on the road to creating your best text message marketing campaigns? Contact us today by phone or text at (312) 869-9070 to get started. We’ll have you and up running in minutes.

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SMS & MMS Marketing: Image Use Best Practices

A man looking at an SMS marketing image on his cellphone

Simple images can convey powerful messages—a fact that SMS and MMS marketing techniques leverage to create captivating images that encourage recipients to engage with a brand. However, there might be times when the typical 160 SMS character limit is not enough to build an accurate representation of an idea in the mind of a recipient. SMS marketing images can solve that dilemma by helping to create a specific picture of the desired message.

SMS marketing images may seem easy to use, but they can add a layer of complexity to your marketing campaign. The image you choose for each text instantly becomes the center of attention and can mean the difference between a recipient moving on from your message or being engaged and inspired by it. In order to optimize the use of SMS marketing images as part of your text marketing campaign, it is important to become familiar with the following 7 best practices.

1. Choose Simple and Powerful Images

If there is one piece of advice to follow when selecting your image, it is this: simple images can put forward a powerful message. Using simple images in MMS marketing messages builds a vibrant representation of your brand which will immediately capture the recipient’s attention. To-the-point content helps build better conversion rates and reserves valuable characters for the name of the establishment and contact information. Just remember, what looks good on a computer screen might not translate well to a phone screen, so choose your images carefully.

2. Add Attention to MMS Messages With a Subject Line

MMS messaging allows you to include an eye-catching subject line that adds power to the image in your message. This subject line can further enhance a customer’s experience and encourage greater customer engagement. The subject line should feel personalized and give the reader a sense of urgency to act on the offer in the message, potentially swaying more customers towards your brand.

3. Use the Text Body to Compliment the Image

The body of the marketing message should be short and directly support the strong heading and photo you have selected. If something is of vital importance, include it in the text. Redirecting potential customers might cause them to lose interest in your message. Simply worded messaging that surrounds the selected image is best—remember, the primary focus of an MMS text is always the image. 

4. Integrate Incentives Into Your Texts

Including clearly visible incentives in MMS texts have been proven to improve marketing text response rates. Here are three common areas to place these valuable incentives:

  • Add a text-back code to the offer you are promoting. For example, send a photo of your daily special with the following message attached: Text “Lunch” to receive a 20% discount from 11-1.
  • Include MMS coupons that make special offers easy to redeem and understand. 
  • Add a scannable barcode or scannable QR code for easy mobile coupon redemption.

Supporting images with incentives can boost response rates and MMS promotion engagement numbers.

5. Create Focused Audience Groups

Sending out MMS marketing texts does not necessarily mean sending them out to every person on your contact list, nor does it mean that the same image will be attractive to all of your customers. By creating distinct groups to account for your different audiences, you open the door to increased promotion engagements while lowering the risk of recipients tapping the unsubscribe link. 

6. Become Familiar With Fair-Use Requirements

Before using images in your marketing texts, you must have permission to use or own the image you are about to send. While there is no shortage of free-use images on the internet, some of these come with fine print that prohibits their use in business media. Taking the time to familiarize yourself with the basics of image copyright will save you potential copyright issues later.

7. Ensure Proper Image Viewing on Mobile Devices

In order to ensure that images appear correctly on a recipient’s device, it is important to consider the overall quality of the image during the selection process. Keep in mind that smartphones default to an image size of 600px, although in some cases 320px may be ideal. The file size of the image should ideally be kept to a size less than 600KB, although some older phones may still be limited to a 300KB size for MMS images. 

Introduce SMS Marketing Images Into Your Text Campaign

Today’s typical customer has a short attention and is not loyal to any particular brand. Using SMS marketing images helps you capture this type of customer’s attention, ensuring they are quickly and easily engaged with your product. 

Take the guesswork out of using SMS marketing images by working with the tools from NorthText to establish your next successful campaign. Contact us by phone or text at (312) 869-9070.

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Does Text Marketing Work? Here’s What You Need to Know

A man in a suit receiving text marketing messages on a smartphone

As a marketer, you might wonder if text marketing works for your brand and how effective it is at reaching your target audience. In recent years, businesses have tried to become more interactive with their customers and track their real-time responses, so text marketing has gained preference over email marketing for these purposes. Personalized messages are fast becoming a way to create brand awareness among audiences, and SMS marketing, or text marketing, is now considered a respected and proven way to complement a business communication strategy. 

Yet, there are some lingering doubts about text marketing campaigns. Does text marketing work or is it just another advertising fad? What if your customers find text marketing messages too intrusive and opt-out of your subscriber’s list? What is the ROI of text marketing campaigns and is it better than other forms of marketing? Let us look at some of the text marketing statistics and how they translate into an effective way to connect with your audience.

How Does Text Marketing Work Effectively?

The extent and reach of text messages can not be ignored in a marketing landscape with an expected 275.66 million smartphone users. Interestingly, it is not just the millennials who are checking their phones several times a day—the smartphone ownership rate among Americans aged 50 years and above has increased significantly over the past few years. Marketers can leverage text messages to tap into different demographics, increase traffic, and drive purchase decisions.

Texts Increase Engagement

Text messages have a higher read rate, with an average response time of 90 seconds. Around 95% of text messages are read, compared to only 15-20% of email marketing messages. Emails often end up in spam folders or are ignored by subscribers, contributing to the stark contrast we see in the statistic above. Though aggressive SMS campaigns are at risk of appearing invasive, your customers would rather unsubscribe from the opt-in list rather than just plainly ignore the message. Text marketing offers an improved engagement rate and helps you better connect with your audience.

Texts Increase Interactions

Nothing excites a marketer more than receiving real-time responses from the audience. SMS marketing makes it possible to understand your audience’s reaction to a particular marketing message, record their responses to the calls-to-action, and continue the conversation one-on-one. Nowadays, customers prefer receiving coupons, QR codes, and special offers through text messages to make purchasing decisions. Research shows that the click-through rate (CTR) of text messages is 9.18% as compared to an average of 4% for emails. This increased audience interaction through texts makes SMS marketing more effective than other marketing channels, including Facebook and Google Adwords.

Texts Increase Transactions 

Text marketing is not only for sending promotional messages to your subscribers. The text-to-pay feature allows customers to enjoy a seamless shopping experience—receiving a coupon through text, redeeming it, and making a purchase without even leaving the conversation initiated by the merchant’s side. As a marketer, this means you can drive your prospects down the sales funnel and convert them into loyal customers. With retail e-commerce gaining more popularity among millennials, the effectiveness of text marketing and SMS payments are hard to ignore. 

Based on the robust statistics of text marketing, it definitely can not be considered an advertising fad. But to make text marketing work for your business, you need more than just numbers that prove its effectiveness. The right SMS delivery platform, with advanced features, can help you send messages to the audience through a secured channel while improving the overall performance of your text marketing campaign.  

Optimize Text Marketing With The Right SMS Delivery Platform

How does text marketing work for your business? The answer lies in an integrated SMS delivery platform that ensures you enjoy all the potential benefits of text marketing while following the SMS marketing best practices. Here are a few much-needed features of an SMS delivery platform that can increase the effectiveness of your text campaigns:

  • Auto-response: Real-time personalized responses make text marketing stand apart from other marketing channels. An SMS delivery platform with auto-responders facilitates one-on-one conversations with your customers.
  • Increased character count: Most marketers worry about not being able to convey their marketing messages within the restricted limit of 160 characters. With an advanced SMS delivery platform, you get the advantage of increased character limits, allowing you to provide all the relevant information in your text message. 
  • Unlimited keywords: Different demographics identify with your brand through specific keywords. An intuitive text marketing platform can help you create unlimited keywords that the audience can text to opt-in for your messages.
  • Audit trail: As a marketer, you need to be aware of any unsolicited, overpromising texts reaching your audience. This will save your business from the legalities of the CAN-SPAM Act. An SMS delivery platform can keep track of all the messages reaching your subscribers.   
  • Affordable pricing: At the end of the day, ROI is the key factor that backs your decision to choose text marketing over other marketing methods. With an SMS delivery platform that offers affordable pricing for bulk messages, you can optimize your marketing budget.  

With the features of a user-friendly SMS delivery platform, you can focus on delivering quality to your audience. The right delivery platform will help you implement text marketing best practices while increasing the effectiveness of your overall marketing campaign.

Does text marketing work? With NorthText, it does. Create affordable text messages with unlimited keywords and an increased character limit to connect with your audience. For more information, contact us by phone or text at (312) 869-9070.

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How to Build Opt-in Subscriber Lists for Text Marketing

An opt-in subscriber receiving marketing texts on a smartphone

For any marketer, a clean list of opt-in subscribers is one of the most valuable assets. When it comes to SMS or text marketing, the increased engagement and higher response over email will play a key role in determining the success of your text marketing campaign. As opt-in subscribers are the only recipients of your text messages, they are the center of your campaign. For this reason, you need to put continued effort toward building your opt-in subscriber list, and this article will tell you how. 

3 Ways to Increase Opt-in Subscribers for Text Marketing

Before taking the necessary steps towards building an opt-in subscriber list for text marketing, it is important to remember that the CAN-SPAM Act prevents you from sending any unsolicited marketing messages to customers who have not subscribed to them. Ignoring this rule can end with your business paying heavy penalties or getting blacklisted. Therefore, you can’t just buy a list of cellphone numbers and start sending random text marketing messages, but following these tips will get you well on your way. 

Building a subscriber list can be a time-intensive process and to comply with the law, you have to allow your customers to opt-out anytime they want. Though this means you are always at a risk of losing a few of your valued subscribers, it builds credibility and trust for your brand. Also, seeking to minimize the rate of opting out ensures that you send only relevant, valuable text messages to your audience.

The following are a few ways to build your opt-in subscriber lists for text marketing campaigns:

Incentives

People need a reason to opt-in as subscribers to your marketing texts. Giveaways and sweepstakes are a good way to incentivize your audience and convert them to subscribers. By creating enticing promotions, you can tempt prospective customers to text the keyword you provide in exchange for a discount code towards their next purchase, or some other reward. 

After all, customers typically do not mind giving away their phone numbers if there is a reward associated with the action.    

Web Widgets

The consistent traffic to your website needs to be effectively utilized to help build your opt-in subscriber list. By installing signup widgets on your website, you can prompt the audience to receive push notifications from you and eventually ask them to subscribe to your marketing texts. You can also catch their attention with creative banner ads on the website, announcing any giveaways or events to help them register as opt-in subscribers.

Some text marketing platforms will even provide the code for you, which we will talk about shortly.  

Sign-up Forms

In the past, pen-and-paper signups at retail store checkouts could provide you with valuable contact information for your customers including their emails and phone numbers. These days, you can utilize your email marketing subscribers and ask them to signup for texts by sending them emails with the link to the online form or embedding the form in the email itself. 

Organizing brand events such as webinars, conferences, and trade shows is also a great way to initiate a conversation with your audience and request they signup with their contact details to register their feedback.

Though these methods can significantly increase your opt-in subscribers, you need the right marketing platform to most effectively execute these methods and connect with your potential audience. An SMS delivery platform can transform the way you interact with your prospective customers and help you win them over as your loyal subscribers.

Using the Right SMS Delivery Platform

SMS delivery platforms are not only meant for providing a secure channel to send your texts to your audience. With an advanced and innovative text messaging platform, you can understand your audience better and achieve your marketing goals more effectively. Before committing to an SMS delivery platform for your text marketing campaigns, it is important to consider certain key features that can assist you, such as:

  • Unlimited keywords: Your marketing efforts are targeted towards different demographics and user groups. To better connect with them, you need different keywords that they can relate to your brand. A good text delivery platform can provide you with unlimited keywords that your audience can text to subscribe to your messages.   
  • Expanded character limit: Whether it is sending a promo code to your subscribers, or providing them valuable information about your product or service, you typically need to create a clear text message within the limit of 160 characters. However, there are more innovative text marketing platforms that can allow up to 240 characters. 
  • Code snippets: By adding signup fields or other promotional elements, your existing website can be a great resource for building your opt-in subscriber list. However, depending on your level of technical expertise you might not be able to handle this task by yourself. This is where choosing a text marketing platform with great customer service can be a big help, as they can provide you with these snippets of code.
  • Auto-responders: When a customer is sending you a keyword to subscribe to your texts, you need to have a robust platform for auto-responding. An SMS delivery platform can create real-time responses, based on various keywords, to initiate communication with your subscribers and keep everything organized and easy to understand.   
  • Affordable pricing: When it comes to bulk texting, affordable pricing is a key consideration for marketers. Text marketing offers an incredible ROI when compared to email but you will still want to make sure to choose a text marketing platform with affordable pricing.    

Lastly, a user-friendly interface along with developer support can improve your experience with the technology while creating and maintaining your subscriber lists and overall marketing efforts. Finding these features in a powerful text marketing platform can transform the way you approach and benefit from text marketing.

With NorthText, you can enjoy an increased limit of 240 characters per message along with unlimited keywords, auto-responders, and customized code snippets—all at affordable pricing. Additionally, our SMS marketing professionals are available to help you build a robust and fruitful opt-in subscriber list. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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How to Use Text Blast Marketing Effectively

A happy female customer on her cellphone responding to a text blast marketing message

You’ve got something to say to your customers, and you need to say it now. Maybe it’s a flash sale or a new product you want to announce immediately. Whatever the case, one thing’s for sure: snail mail won’t do! Email has long been the go-to solution for this scenario, but what about texting?

Text blast marketing is an extremely effective strategy for getting a single message out to a large number of customers quickly and efficiently. While an email might allow you more leeway in terms of word count and visual customization, a text message gets straight to the point and is more likely to (a) get read and (b) evoke a response. Recent reports show texts have an open rate of 98% vs. the 20% open rate of emails and texts have a 45% read rate vs. only 6% for emails. 

So how does text blasting work?

How to Use Text Blast Marketing

Let’s start by discussing what a text blast is. Like a group text, a text blast allows you to reach multiple people at once—only much more effectively. There is no limit on how many customers you can reach with a text blast. And, if a customer replies to a text blast, their response is sent only to your company, rather than the entire recipient group.

Implementing a text blast is about as simple as it gets. You can get your message out in just three steps or less:

  1. Find a text delivery platform. If you don’t already have a text marketing service in mind, finding one is a vital first step in effectively incorporating text blasts into your marketing strategy. At the end of this article, we will discuss what features you want to be sure to look for. 
  1. Establish your audience. Be sure your message is getting to the right people, and only the right people, in your customer base. If you don’t have any subscribers yet, build a list first using opt-ins.
  1. Send your message. Once you’ve chosen who you will be sending it to, all that’s left to do is compose your message and either send it right away or schedule it for the appropriate time.

That’s all it takes to send a text blast! Of course, sending an effective text blast requires a little more work. Here are some best practices to keep in mind when planning a text blast marketing campaign:

  • Check the time. Make sure you are sending during normal waking hours, taking time zone differences into account if necessary.
  • Choose your words carefully. Avoid idioms and figurative language that may be difficult for non-native speakers to understand. It is best to be simple and direct.
  • Include disclaimers. Reminders such as “Msg & Data rates may apply” aren’t just a matter of common courtesy—they’re required.
  • Include an opt-out option. Ideally, your customers won’t use it, but simply having the option is important to many. And, like the disclaimers, it’s also a legal requirement.
  • Avoid duplication. Even if it’s not a verbatim copy, duplicate content can quickly devalue your campaign in your customers’ eyes, making them more likely to opt-out. Texts are short, so aim to keep things fresh and engaging.
  • Check your sending schedule. Too high of a volume of messages in too short of a time is the easiest way to drive your customers to opt-out. Space out your texts and try to send no more than two to four or so per month. Additionally, you can poll your recipients on how frequently or infrequently they would prefer to be contacted. 
  • Include multimedia, when appropriate. For informational or emergency texts, SMS (text-only) texting is usually best. But, for promotional messages or anything you want to encourage a response to—especially a fast response—MMS (multimedia) texting allows you to include an image or video element that will add extra oomph. Science says humans take 10 seconds or more to decide on the value of text, whereas images evoke a mental and emotional reaction in a matter of milliseconds.

Once you know how to send a good text blast, it’s time to make sure you know when to use this marketing method and when another method could be the better choice.

When Should You Use a Text Blast?

Not every message is ideally sent via text blast. If, for example, your message requires a lengthy explanation, or is meant to be a more casual or general communiqué, email might be the better choice. Likewise, more personalized messages, such as shipping notifications or product highlights based on past purchase history, are best kept between you and individual customers.

If, however, you have a message that needs to reach many customers in a timely manner, text blasting offers the quickest, simplest, and most effective solution. Here are a few examples of the best uses for a text blast:

  • Sales. Whether it’s a 24-hour flash sale, a holiday discount, or a limited-time coupon code offer, customers are generally keen on saving money. Text blasting gets the word out immediately, giving your customers the widest window possible in which to take advantage of a new deal. 
  • Promos. Got a new product, service, or feature to show off, or a giveaway to promote? A text blast allows you to tell all of your customers at once—or gives you the option of targeting only those customers who will be most interested. Exclusive text-only offers also provide further incentive for new subscribers to opt-in and for current ones to stay subscribed.
  • Event reminders. A quick text is all it takes to let customers know about an exciting upcoming event, such as a store reopening or live performance, and a targeted text blast can make sure ticket holders don’t forget when or where to show up when the time comes.
  • Contests or voting opportunities. Participating in contests or votes doesn’t get more convenient than doing so by text. Customers can easily opt-in to contests by replying with a keyword or clicking on a link, and voting may be as simple as typing a quick “yes” or “no” and hitting the send button.
  • Time-sensitive alerts. Send emergency alerts by text to reliably reach the most people in the shortest amount of time. Text blasts can also be ideal for automated appointment reminders or important updates regarding major changes in your company’s operating hours, offerings, or policies.

Text blasting can be used effectively in almost any industry, from retail stores and restaurants to entertainment venues, healthcare providers, tax firms, and more. But to truly make the most of a new campaign, it’s important to work with the right innovative text marketing service.

Finding the Right Text Marketing Service

Running a text blast marketing campaign is relatively simple, but finding the perfect text service provider isn’t always as easy. A good text marketing service will, first and foremost, be easy and intuitive to use. In case you do run into challenges or have any questions, their customer support team should always be ready to help—with a real person available on the phone.

Some other things to look for when choosing a service include:

  • Convenience. It only makes sense that a text marketing service offers a phone app version of their platform, whether or not they have a desktop version as well. Having a mobile app gives you the freedom to work on your campaign anytime, anywhere.
  • Features. The more features the better, as long as they are easy and intuitive to use. In particular, look for services that offer MMS texting as well as multiple opt-in options for your customers, such as web forms or text-to-join opt-ins to maximize the reach of your text blasts and other marketing efforts. Automation features are also highly valuable for scheduling text blasts, like appointment reminders or confirmations that don’t lose value by reusing the same basic verbiage.
  • Demos. Does this service offer online demos to watch or do they offer a free trial period? The more you know about how the service works ahead of time, the better you will be able to judge how well it will suit your needs.
  • Compliance. To prevent legal issues in the future, do your due diligence now—make sure your provider follows best practices for cellular compliance before you buy into their service. Make sure the service will shield you from liability as opposed to introducing you to more!
  • Data security. Make sure that your provider of choice offers secure data storage and won’t sell or otherwise share your data. Your data should belong to you, not to your text marketing provider.

When opting in, your customers are trusting you to provide them with good value in return for that trust. It only makes sense to choose a text marketing provider that will do the same for you.

Looking to start a new text blast marketing campaign? With NorthText, you can send text blasts out to an unlimited number of customers in a matter of seconds. Our innovative image resizing feature allows you to send images more quickly and easily than ever, and unlike other providers, our platform also offers the option to send video over a toll-free number. Call or text us anytime at (312) 869-9070 or contact us online today to learn more!

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3 Email Marketing Disadvantages

Emails marketing sent and received on a laptop

Email marketing has witnessed quite a journey since Gary Thuerk sent the first mass emails back in 1978 that resulted in sales worth $13 million. Over the years, email marketing has been widely accepted as a cost-effective direct marketing channel to reach out to customers. 

However, marketers in the present day realize email marketing messages are not as effective as they used to be. As customers get flooded with spam messages, a majority of the emails remain unread in the spam folder or the trash. With businesses being unable to connect with their target audience due to the email marketing disadvantages we are going to cover in this article, text marketing is quickly proving itself as a way to reliably complement existing marketing strategies.     

3 Drawbacks of Email Marketing

The statistics related to email marketing have shown a clear shift as subscribers get more accustomed to solicited and unsolicited emails in their inboxes. Even if they do not unsubscribe immediately, recipients get used to ignoring emails that are not relevant. 

The following are three prominent drawbacks of email marketing that create a communication gap between your business and your target audience:    

Low Open Rate

Though the open rates of emails differ by industry, on average only about 5-15% of emails get opened; the rest either get stuck in the spam folder or just simply do not appeal to the user. This could be due to a lack of personalization, irrelevant marketing information, or a campaign frequency that feels too aggressive.

Out of the limited number of opened emails, an average of only 7.8% get clicks, which shows the poor rate of audience engagement characteristic of email marketing. This significantly impacts your marketing efforts and your attempts to connect with your customers. 

Design Compatibility Issues

At least 50% of opened emails are viewed on smartphones. Yet, not all of them are readable on mobile platforms. Emails full of HTML images or those built on templates not optimized for mobile devices prevent recipients from properly seeing the messages on their phones. Worst of all, such emails can cause subscribers to delete them within three seconds of receiving them. 

With this big split in how your messages are seen, it can be hard to know which format to prioritize. This significant drawback of email marketing can cause your recipients to quickly unsubscribe.

Spam Filters

It is estimated that 45.3% of total email traffic across the globe is spam. Around 14.5 billion spam email messages get distributed every day. This huge number of undesirable email messages in circulation each day can cause the spam filters in many email servers to accidentally block messages the recipient might actually want to receive. This is simply another potential barrier to reaching your customers that is caused by relying on email as your marketing platform. 

The CAN-SPAM Act makes it risky for companies to use email marketing, as they must pay heavy penalties if the email marketing messages are not found to be complying with the law.

You can address these shortcomings of email marketing with text marketing or SMS marketing, which provides a quick, reliable, and cost-effective way to connect with your customers.    

Email Marketing Disadvantages vs. SMS Marketing Advantages

Unlike email marketing, SMS marketing offers instant visibility of your marketing message to the target audience. Though subscribers commonly read both email and text marketing messages on their phones, they interact more quickly and more often with text messages, which is reflected in the SMS marketing statistics we see. 

Here are a few major benefits of SMS marketing to outweigh the known email marketing disadvantages:

Higher Open Rates and Read Rates

Compared to the poor open rate of email marketing messages of about 5-15%, the open rate of text messages is as high as 98%. Around 95% of text messages are read within the first 3 minutes.

Effective Tracking 

While the performance of email marketing campaigns can be tracked by parameters such as open rate, click-through rate (CTR), bounce rate, and others, the effectiveness of text marketing campaigns can be tracked through third-party integrated systems such as CRMs. This gives you more visibility of your sales funnel. 

Increased Engagement

SMS marketing has a six times higher engagement rate than email marketing with an average response time of only 90 seconds. The CTR of text messages is also higher, at an average of 9.18%. Leveraging these high-engagement metrics with high-quality, engaging marketing content can lead to a very high return on investment (ROI)

With such advantages, marketers find text marketing to be an effective way to reach out to their audience. But this does not mean that the days of email marketing are over. While text marketing is a quicker and more reliable way to get marketing messages seen by customers, email marketing provides a level of detail that text marketing cannot accomplish within the typical limit of 160 characters.      

Complementing Email Marketing with the Strengths of SMS Marketing

SMS marketing can be best described as a cost-effective and direct marketing method to support your overall marketing strategy. However, to see these benefits requires that you have the right SMS delivery platform. 

Some of the key features to look for in an SMS delivery platform are:

Auto-Response 

Personalization is the key to strike the right chord with your audience, and text marketing helps you achieve that more effectively than email marketing. With an auto-response feature, you can send real-time replies to your customers and quickly provide them the information they desire; thus, helping you convert recipients into loyal customers.    

Surveys 

Want to take the pulse of your audience to help inform your marketing strategy? Surveys are a great way to understand your subscribers’ responses and what they are looking for. The right SMS marketing platform will provide surveys right within the message as opposed to linking out to other websites. Linking out is a surefire way to stifle engagement with your audience and lose valuable responses. 

User Groups

Similar to audience segmentation in email marketing, user groups in text marketing helps you create marketing messages intended for specific audience demographics, thus providing your audience with the curated content that’s right for them. 

Incoming Message Dashboard

With an SMS marketing platform, you can organize the full breadth messages you send to the subscribers to initiate one-on-one conversations. Organization is one of the keys to a stress-free and successful campaign.

Full Audit Trail

Text messages also come under the purview of the CAN-SPAM Act and as a marketer, you’ll really want to keep tabs on all text messages sent and received to be sure you comply with legal obligations. The right SMS marketing platform will automatically do this for you to help keep you compliant and free from liability. 

Last but not the least, a text marketing platform needs to be cost-effective. The low cost of email campaigns was a big draw for marketers in the first place and serves as a benchmark for the cost of bulk text messages. There is no reason you need to spend all of your marketing budget to send effective text messages to your audience. 

With the right SMS marketing platform, you can seamlessly and effectively connect with your audience in real-time at a price you can afford.

In light of these email marketing disadvantages, NorthText’s user-friendly and affordable SMS marketing platform helps you create text messages with all these mentioned features to complement your overall marketing efforts. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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Email Marketing vs. Text Marketing: Which Brings a Better ROI?

A woman looking at text marketing messages on her cell phone

Stability. Growth. Meaningful connections. To many, these are the secret ingredients of a fulfilling life. And, they also happen to be the key components of a successful business.

Regarding your business, all of these components depend on one thing above all: your customers. Fostering a mutually beneficial, lasting relationship with your customer base gives you a rock-solid foundation on which to build as your company grows and evolves. For many years, email marketing has been a cornerstone of establishing that connection and nurturing it over time. And, for many years, email marketing was quite successful.

However, as the digital space has become more and more cluttered with competing newsletters and spam emails, text marketing—a relatively new innovation—is taking its place in a number of industries. We all know that we don’t look at most of the emails we receive, but it is estimated that 95% of text messages are read within the first three minutes!

As such, being able to effectively weigh the pros and cons of email marketing vs. text marketing is critical to long-term business success as technology and customer preferences evolve.

The Challenges of Email Marketing vs. Text Marketing

Neither email marketing nor text marketing is immune to disadvantages. Here are a few of the most common challenges your marketing team will likely face with each type of campaign:

Email Marketing ChallengesText Marketing Challenges
Clutter. 2.4 million emails are sent out every second; the average adult receives more than 100 every day.
Noise. About half of all emails are spam, which is why only about 20% of emails actually get read.
Disengagement. As few as 6% of email campaigns evoke a direct response, and the average click-through rate (CTR) is less than 3%.
Slow response rates. Most people only check their email a few times a day at most. And, it can be all too easy to forget about an email after reading it or to forget to come back to it after saving it for later.
Impersonal. Branded emails tend to feel less personalized, even if the offers are carefully tailored to fit the reader’s preferences.
Invasiveness. Because texting is seen as being more personal than email, SMS campaigns that are too aggressive can come off as invasive.
Length restrictions. Texts must be concise to be effective. Additionally, most SMS marketing platforms only allow 160 characters.
List building. It’s not ideal to use text messaging to build a list, as users are required to opt-in before receiving messages.

With email marketing, it can be incredibly difficult to overcome the sheer volume and noise of the email marketing scene, even with a stellar campaign strategy and relatable brand voice. It’s almost a cyclical trap—in order to use email marketing to gain visibility, increase engagement, and retain customers, it’s becoming more and more important to already be visible and have a solid reputation just to ensure your emails even get opened.

On the other hand, the challenges of text marketing can mostly be overcome with smart marketing tactics. Avoid alienating your customers by keeping your messages conversational, casual, and keeping the frequency of your texts within a reasonable rate or even dictated by customer preference. Keep messages simple, straightforward, and only tackle one topic or type of offer at a time to keep messages clear and to avoid overwhelming your recipients. 

While list building is still best done with an email campaign, text message marketing offers the greatest advantages in engaging with your customer base once you’ve built out your list.

Email Marketing vs. Text Marketing Advantages

Text marketing is not only susceptible to fewer disadvantages than email marketing, but it also allows your team to take advantage of many benefits that email and other types of campaigns are simply not equipped to offer. That being said, email does offer a few advantages that texting does not:

Email Marketing AdvantagesText Marketing Advantages
Ideal for more complicated communications. Long-form educational content, technical product information, and publicity updates are better suited to a longer email than a text, which may be too short to get the point across.
Creative freedom. Emails are more visual and offer more variety and space in which to express your brand’s personality.
Cost. For small startups especially, setting up a small email campaign is often free, as long as you stay below a certain threshold of recipients. 
Testing options. Email marketing offers a wide array of options for conducting A/B testing to perfect your drip campaigns.
Urgency. The average person takes only 90 seconds to reply to a text, versus an hour and a half for email. Moreover, almost all texts are read within 3 minutes of receiving them. This makes text great for urgent promotions. 
High engagement rates. 98% of all text messages get read, and as many as 45%, on average, evoke a response.
Higher frequency. Because texts require less time and energy to engage with—and because Americans may check their phones as often as 96 times per day—SMS campaigns tend to garner more frequent engagements than emails.
Personal touch. Texts feel like the user is having a 1:1 conversation with a brand, which opens the door a bit wider to responses from users.
Connectivity. Email requires an internet connection, but users don’t need WiFi to receive a text.
QR tracking options. Texting will allow you to evaluate the effectiveness of your campaign by tracking QR code or coupon code usage.
Convenience. Most texts take five seconds or less to read and are more readily accessible on a user’s phone than emails.

In short, while email still has its place in the marketing world, these are some of the reasons that 65% of marketers describe text campaigns as being “very effective” for their businesses. When comparing email marketing vs. text marketing, text campaigns offer higher engagement rates, more frequent interactions, and are more likely to motivate customers to take action now rather than later. Plus, SMS & MMS marketing applications are easier than ever to set up—as long as you work with an innovative, capable, and experienced provider.

As the saying goes, it’s time to “give the people what they want,” and as many as 75% of customers say they prefer to receive offers by text rather than by email.

Text Marketing Is the Future of Customer Connectivity

Since the advent of smart technology, phones have become many people’s single most constant companions. An estimated 81% of Americans today own smartphones and as many as one in five adults rely solely on their smartphones to access the internet. It’s rare these days to find someone who doesn’t sleep with their phone by their side or check their mobile notifications first thing when they wake up.

Email may not be going anywhere anytime soon, but email marketing alone is no longer enough to cut through the noise to reach your customers, nor is it necessarily the best way for them to reach you. Incorporating text messaging into your larger marketing strategy opens the door to building deeper connections with your customers, faster and more conveniently. This, in turn, will foster higher engagement, improve customer retention, and encourage customer-centric growth for a far greater ROI than email marketing alone can provide.

When it comes to comparing email marketing vs. text marketing, it’s clear where the advantage lies. Our SMS and MMS experts at NorthText can help you set up a successful text marketing campaign quickly and easily. To get started, or for any additional questions, contact us online or call or text us anytime at (312)869-9070.

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FAQ: How Does Text to Pay Work?

A woman showing a successful text to pay mobile payment on her phone

It is estimated that in 2020, mobile retail e-commerce sales in the U.S. will be worth $339 billion. This has been fueled by a growing trend among millennial consumers, and others, to prefer a seamless shopping experience through their smartphones, leading to unprecedented growth in mobile e-commerce sales in recent years. As a result, businesses are prompted to focus on SMS marketing and text payments to connect better with their target audience. 

Yet, not everyone is convinced of the benefits of mobile payment technology and that is reflected in the low adoption rate of mobile payment apps by merchants and consumers. To a certain extent, this can be blamed on the lack of knowledge about how text to pay works, how easy it can be, and how much better it can be than other payment methods.    

How Text to Pay Works

So, how does text to pay work? In an SMS payment system, there are two key stakeholders between your business and the customer: a text messaging platform and a payment processing platform, such as Square or Clover. 

Through the text messaging or SMS delivery platform, a customer sends a text to the phone number used by your business, to initiate the purchase. For example, let’s say the customer texts “Pay $50” to your business number. If it is the first time, the user needs to register some basic payment information with the intermediary, including card number, expiration date, etc. Once the user completes the purchasing action, the business follows up by sending a receipt through the same text messaging platform. 

The easy and real-time payment via text to pay increases your brand’s engagement with customers by letting them make payments without leaving the text conversation. With the help of the right platform for SMS delivery and payment processing, you can take advantage of all of the benefits text to pay has to offer.

Advantages of Text to Pay

Interestingly, the way text to pay works benefits both businesses and customers alike, creating a win-win solution for both sides. Whether you are a big brand, small business, or even a non-profit organization asking for donations, text to pay works as an extension of your SMS marketing efforts by potentially converting a subscriber into a paying customer. Here are some of the advantages of text to pay for businesses:

  • Security: For several small businesses facing issues such as fraudulent credit card payments or counterfeit cash, text to pay offers an extremely secure option to receive payments. For brick-and-mortar stores, SMS payments may let customers skip the long checkout queues.     
  • Customer retention: Even after the purchase has been completed, text payments let you continue the conversation via your SMS delivery platform with your buyers, offering them further discounts and coupons, which helps to build customer loyalty. 
  • Convenience: Text-to-pay payments can be received anywhere a text message can be received, which requires significantly less cellular reception than processing payments over a mobile POS system. 

For customers, the following are similar, clear benefits of text to pay over other traditional forms of online payment channels:

  • Convenience: Payments through texts with a few taps are far more convenient than logging into portals such as PayPal every time.  
  • Security: With all identifying information kept in a secure environment, critical details such as bank account number or credit card number need not be revealed for making payments through texts. 
  • Accuracy: With SMS marketing messages offering discounts and coupon codes, it becomes easier to use those time-sensitive coupons and deals through text payments.   

As you can see, a number of benefits are shared between businesses and customers alike, making text to pay a very compelling payment method. However, a seamless and successful implementation lies in choosing the right SMS delivery platform to support secure and timely payments through text to pay.

Choosing the Right SMS Delivery Platform for Text to Pay

An SMS delivery platform acts as an intermediary between your subscribers and mobile networks and facilitates the exchange of texts to pay through an SMS application programming interface (API). So, while you choose the right payment methods for your business, it is equally important to select a platform that supports end-to-end text-based conversations between you and a paying customer. Following are some of the features you need to consider before committing to an SMS delivery platform for text to pay:

  • Data Security: Data security is a major concern anywhere mobile payments are concerned. An SMS delivery platform addresses this issue by providing a secured interface for payments.
  • Reliability: Customers prefer minimal clicks to complete purchase actions through text-to-pay options. A text messaging platform offers reliability in terms of ease of usage and speed while operating through different networks. 
  • Flexibility: With an SMS delivery platform, you can customize your text messages and the kind of payment information you want to send to your customers such as one-time-pins (OTPs). 

While selecting the right SMS delivery platform to implement a text-to-pay option, you should consider the technical support that you need for the seamless integration of SMS APIs into your business system. A text messaging platform that walks you through the integration process while offering custom SMS APIs and SMS gateways can prove to be a gamechanger for your brand and your customers.

NorthText’s flexible SMS APIs and SMS gateway can effectively manage payments through texts for your business. Our custom integration, thorough documentation, and developer support can complement your brand’s SMS marketing efforts. If you are still wondering, “How does text to pay work?” or for any other questions you may have, contact us by phone or text us at (312) 869-9070.

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How to Create a Poll via Text and Boost Audience Engagement

Image of a text polling question for SMS marketing

Asking your audience to participate in the future of your business will set your brand apart and increase customer engagement. Not only will your consumer base feel valued, but you will also obtain valuable information to help inform any potential future changes. This could be anything from adding a new offering to a popular product line to launching an app to engage a new demographic. But before you can engage with your customers, you need to find the right marketing medium. 

Many traditional outreach initiatives utilize email for conducting polls or surveys. However, there are some major drawbacks to this form of communication including low response and visibility rates when compared to text response rates. That’s why many tech-savvy businesses are choosing another route: text message polling. Creating a poll via text message is proven to result in more responsive polling and surveying. While it may require some initial strategy recalibration on the part of your marketing team, choosing text polling will drive high levels of polling engagement and give you the concise answers you want. 

Text Polling Unlocks a Potentially Greater Audience

Making the decision to engage your customer platform to gain information about a new product or service you would like to offer must take into consideration the best medium for the task. Unlocking the potential reach of SMS messaging can help breathe life into your polling. You may also discover along the way the communication and interaction preferences of your customers, giving you valuable insights into how to better exceed their expectations.

Leaning on text messaging for your polls and surveys can reach a greater audience than is typically seen with email marketing. Consider this: 90% of mobile device users open a text message within three minutes of receiving it, versus only roughly 18% of emails ever being opened. This makes a strong case for switching to text polling. And, the influx of innovative tools to support SMS marketing, in general, has served to simplify the entire process.

Text Polling: An Exercise in Brevity

Texting is all about brevity, and your SMS poll should not be an exception. A texting “poll” is a one-question survey, which can be intimidating. Trying to prioritize all of the informational elements you desire into one question may leave you going around in circles.

Start by thinking of one, vital piece of information that you really want to obtain from a poll. Condense your ultimate goal for this poll into one statement: “After this poll ends, I want to know X.” If it is not possible to construct a polling question around this point, circling back around to add precision into your marketing plan will help you to accomplish a better poll question, as well as to give you a fine-turned marketing plan.

Once you’ve whittled things down to one question, creating both the initial text and the auto-response message is much easier. The responses you seek can be as simple as “yes” or “no,” a short set of numbers, or a multiple-choice question. In all cases, the effort required of the person being polled must be minimal, and the directions for filling out the poll short and clear.

Have Multiple Questions to Ask? No Problem!

Even though SMS polls are just one question, sometimes there are situations in which a multiple-question survey is required. Thankfully, text surveying campaigns do not need to start and stop with just one question. Many marketing teams have discovered that sending out a single new question on a scheduled basis, or open-ended polling, is a good way to garner the necessary information without coming across as spammy or asking for too much investment from the recipient.

Timing is key here. You need to know when your audience is most likely to check their phone, engage with texts, and what kinds of questions get the best response time. This is where knowing your audience comes into play because every demographic is a bit different. Using an SMS tool that can provide you with all the necessary data from a clean dashboard will help you in making an accurate determination about when and how often survey messages can be sent out.

Finally, make sure you prioritize your questions in order of importance! Even when taking the audience, timing, and poll phrasing into account, you will run the risk of your target audience experiencing polling fatigue. This makes it imperative that you prioritize the questions you want to be answered most so that even if some of your recipients opt-out or simply stop responding, the most critical answers you were looking for will be safely in your SMS messaging dashboard.

There Are Important Legal Aspects to Consider

There are several important legal considerations to be aware of before starting a text polling campaign. Maintaining regulatory best practices, especially those established by the FCC, is crucial. The Telephone and Consumer Protection Act (TCPA) is the primary regulatory consideration that you must vigilantly stay in compliance with, as it outlines strict guidelines around the use of text messages for marketing purposes. 

The rules offered by the TCPA will require you as a business to provide recipients with clear information around intent and visibility into opt-in processes. For example, a key callout is that any potential texting recipient must provide consent to receive any form of marketing text from you. Additionally, you must cease sending text polling or any other marketing texts should the recipient decide to opt-out of future SMS messages. 

Additional industry guidelines, for instance, those offered by the CTIA, will help to keep your text polling campaigns running smoothly. Any text polling you wish to do should be cross-checked to the rules offered by these entities. This level of due diligence will reduce the risks of violating any applicable regulations, limiting your liability to fines, penalties, or potential sanctions.

Learning How to Create a Poll via Text Starts with Choosing a Survey Partner

Learning about how you can simplify and execute your text polling campaigns is only one piece of the puzzle. Incorporating a new engagement platform into your marketing plan will take time and resources. This is where an experienced text marketing campaign partner can help. They will provide you with a set of tools and applications that will work to create highly engaging and focused text polling which can provide you with the information you seek to gain from your polls to take your business to the next level.

Developing an engaging text poll requires more than just a clear marketing vision. You need the right set of tools and expertise to get the results and data you desire from any survey you send out. The expert guidance and suite of tools that NorthText can provide will accomplish just that. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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