Sample Text Message Marketing for Restaurants and Food Trucks

sample text message marketing for restaurants

No matter what kind of restaurant you are running, there is one truth that is universally acknowledged in the food industry: if no one eats it, it might as well not exist. It’s a harsh reality that even restaurants staffed by the most talented chefs can fade into obscurity without the support of an effective marketing strategy.

With over 275 million smartphone users in the U.S. alone, it should come as no surprise that texting is quickly becoming the most valuable marketing tool you can have in your arsenal, especially in the fast-moving world of the food industry. If you’re new to SMS marketing or just not sure you’ve been doing it right, these text message marketing samples for restaurants and food trucks can help you find your groove and boost your business’s success. Order up!

Sample Text Message Marketing for Restaurants

SMS and MMS marketing offers an impressive array of options for those in the business of making (and selling) good food. Automated texts provide an easy way to promptly answer frequently asked questions or send reminders about upcoming reservations. User group segmentation can allow larger enterprises with multiple restaurants to craft tailor-made texts for customers based on their location or even based on their preferences. You can also allow customers to use text-to-pay to conveniently pay for online orders either for delivery or pickup.

Below are just a few samples of the text marketing messages your restaurant will be likely to use the most often. After that, we’ll dive into examples specifically for food trucks.

When someone…

Opts-in to your subscriber listThis is the perfect time to thank new subscribers for their interest—typically with a special deal or discount code. This is also a great opportunity to ask their name so you can use it for personalized messaging down the line.“Thanks so much for signing up! Reply with your first name to receive a special coupon exclusively for new subscribers. Bon appetit!”
Has recently visitedEveryone loves being appreciated. Thank them for stopping by—ideally, with an added incentive to come back again soon. This is also an excellent time to ask them to fill out an easy text survey.“Thanks for stopping by, Jordan! We hope you enjoyed your lunch. Fill out a quick survey to let us know how we did and get a free appetizer with your next meal!”
Is a frequent customerThis person deserves VIP treatment. Make them feel special with a personalized thank-you note and an exclusive deal.“We love how much you love our pizza, Alexa. 🙂 Here’s a special gift just for you—show this QR code during your next visit to get 20% off any entrée!”
Hasn’t visited the restaurant recentlyA gentle reminder here and there can go a long way. Be sure to send regular updates about new menu items, weekly specials, open tables, and more. For a more targeted approach, you can use data from previous orders to suggest the user treat themselves to their favorite standby.“It’s been a while, Chandler! This weekend, why not treat yourself to your favorite chicken sandwich? (Show your waiter this text and get 10% off your order!)”
Opts-outIt’s hard to say goodbye, but there will always be customers who want to opt-out. A survey might be asking too much, but consider asking just one or two follow-up questions about why they unsubscribed so you can take steps to avoid more users opting-out for the same reasons.“We are sorry to see you go, and you’ll receive no more messages from us.  If you’d like to share your feedback with us or complete a short survey, just reply YES to this message.”

(For even more inspiration, check out this post.)

While these examples can be easily copied over to a text message as-is, the best approach will be to take an extra moment to tailor them to your brand’s personality and voice. Trendy establishments with a youthful vibe, for example, may want to include a few emojis—and maybe even share a few homemade memes down the road. Upscale restaurants may choose to avoid slang in favor of a more polite and carefully curated approach.

Text Message Examples for Food Trucks

While all of the above texts will work for restaurants of just about any shape and size, there are some special considerations to take into account when using SMS marketing for a food truck.

To that end, we’ve come up with a few text message marketing samples below that specifically speak to some of these unique needs.

When you…

Change locationsIf you want customers to come back, it’s critical that they know where to find you. Social media updates are too easily lost in the crowd. Keep SMS subscribers up-to-date on your schedule and let them know ASAP whenever there’s a last-minute change so they can always find you.“Hey, fajita fam! We’re on the move again—this week Taco Trinity will be heading down to South Beach for a bit of fun in the sun. See you there!”
Change your lookPlanning a makeover for your truck (or getting a new one)? Get your customers in on the fun (and make it easy for them to find you again when you’re done) by sharing before and after pictures with an MMS message.“Heads up, BBQ fans—our truck’s got a fresh new look! Be sure to stop by this week to see it for yourself—the first 10 customers get a 10% discount. ;)”
Change your menuFood trucks tend to change menus more frequently than regular restaurants. Avoid disappointed returning customers by using SMS to keep subscribers notified of what you’ll be serving on any given day or week. If the menu info you want to send takes you over the character limit of a single text, try sending it as an image in an MMS text instead.“It’s new menu Monday! Here’s what we’ll be serving up this week (2/1-2/7)…”
Get a catering requestFood trucks are a fan favorite when it comes to private or local events. Set up automated text responses during busy hours to let querying customers know you’re listening and will get back to them as soon as you can. Since these texts may or may not come from current subscribers, be sure to “sign” your texts with your business name.“Thanks so much for reaching out! It’s a bit hectic here at the moment, but we’ll be sure to get back to you first thing tomorrow.
– Fancy Free Fricassee”

Of course, there’s more to SMS marketing than merely choosing the right words and hitting send. So what do you need to do to ensure that you not only get your message across but that you evoke the responses you’re looking for?

Using SMS Marketing in the Food Industry Effectively

Before launching right into a new text message marketing campaign for your restaurant or food truck, be sure to familiarize yourself (or your team) with basic SMS marketing best practices

Timing is especially critical for food vendors, so be sure to always be conscious of when your messages will be best received. For example, you don’t want to ask someone about their meal right after they’ve placed their order—they probably haven’t even eaten yet.

Utilizing pictures and video effectively can also play a significant role in whetting your customers’ appetites—a picture, after all, is worth a thousand words and they say a video is worth a thousand pictures. For maximum impact, use MMS messaging to embed your pictures and videos directly into your texts rather than linking out to them. Linking out is a surefire way to reduce engagement. 

And finally, be sure to sign up for a solid text marketing platform. The right platform will give you all of the features you need to create the marketing campaigns of your dreams—and do so with ease! Look for a platform that boasts a user-friendly interface and features like unlimited keywords and user groups, autoresponders, and text-to-pay options. This will make it simpler than ever to get the right messages to the right people and generate greater engagement with your brand than ever before. What are you waiting for?

Ready to put some of these sample text marketing messages for restaurants and food trucks to good use? NorthText offers an easy-to-use SMS marketing platform that will allow you to set up a successful campaign within minutes. To find out more, reach out to us online or by phone or text at (312) 869-9070.

Ready to put some of these sample text marketing messages for restaurants and food trucks to good use? NorthText offers an easy-to-use SMS marketing platform that will allow you to set up a successful campaign within minutes. To find out more, reach out to us online or by phone or text at (312) 869-9070

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Opt-In Text Message Examples & Tips

An opt-in text message received on a mobile phone

When potential customers subscribe to your text communications, it reflects their enthusiasm for your products or services—an important step that may influence their purchasing decisions later. This is why opt-in text messages and other similar strategies are crucial for the success of your marketing campaigns and need to be created with thought and care.

When it comes to text marketing, receiving the consent of potential subscribers to accept your messages is a top priority. Since it is illegal in the U.S.—according to the Telephone Consumer Protection Act (TCPA) guidelines—to send marketing text messages to someone who has not opted-in to receive them, you actually cannot send opt-in text messages prompting recipients to join your list.

But, fear not. You are here looking for opt-in text message examples and this article is going to show you the best strategies available to grow your subscriber list—legally—and expand the reach and effectiveness of your marketing messages.    

How to Gain Subscribers in Lieu of Opt-in Text Message Examples

SMS marketing messages have a 6X higher engagement rate than emails and recent SMS marketing statistics show that customers prefer to receive information via text as opposed to email. For messages that include order confirmation or tracking numbers, a customer usually provides contact details during the checkout process and, therefore, opts-in to receive relevant transactional text messages only, not promotional marketing messages. 

So, now that we’ve seen that customers often prefer and respond well to text messaging marketing, how do we get people to opt-in to your list? Here are three key strategies you can use, in lieu of opt-in text message examples, to grow your list of subscribers and raise your text marketing ROI:       

Create SMS Keywords

An SMS keyword is a unique brand-specific keyword for your marketing campaign that your audience can easily relate to. When customers text the SMS keyword to your provided number, they express their consent to receive your marketing messages. 

For example, a pizza restaurant might put a sign in their window prompting customers to text the word “PIZZA” for a discount on their next order as a way to encourage potential customers to join their subscriber list. Such keywords can also be used on social media and via email to promote the latest updates or promotions for your business. This is a way to connect with your audience, so keep things simple but don’t be afraid to be clever and engaging.       

Use Physical Signup Forms

If you have decent foot traffic in your store, you can always ask your customers to fill out their phone number on a paper signup sheet as a way of receiving exclusive offers or coupons. The conventional pen-and-paper signups at retail store checkouts still work and have proven to be an effective way to build a list of opt-in subscribers. People are generally happy to sign up but they are typically going to require an incentive to do so.    

Use Signup Widgets

While physical forms can help increase opt-ins offline, digital signup widgets can leverage the online traffic you receive on your website. Pop-up notifications are effective in prompting your audience to opt-in for text messages, as well as email. By incentivizing opt-ins via coupons or giveaways on your website, you can further increase opt-ins. 

I am sure we have all had the experience of being offered a 10-15% discount coupon from an online shopping website if we signup for email or text communication.

Additionally, to make things simple, some innovative SMS marketing platforms will offer you premade code snippets and customer support to help make including these widgets on your site as easy as possible, even if you are not technologically inclined.

Some Key Considerations

While these strategies are effective in connecting with your audience and converting them into your subscribers and potential customers, let’s solidify a few key considerations:

  • Incentivize: By offering discount coupons, promo codes, giveaways, and more, you can reliably convert your audience/customers into subscribers. 
  • Comply with CTIA guidelines: As a business, you need to comply with the Cellular Telecommunications Industry Association (CTIA) guidelines that require obtaining a customer’s consent to receive your marketing messages. You must also be sure to provide a way for subscribers to opt-out at any time, should they choose to do so.  
  • Avoid aggressive efforts: Are you prompting your potential customers to receive your marketing messages too aggressively? Too many pop-up notifications on your website or frequent reminders through emails with opt-in requests can annoy your audience and make them leery of granting you additional ways to reach them.     

Text messages are a proven way to engage better with your audience and improve the return on investment (ROI) of your marketing efforts. The strategies we discussed are guaranteed to provide results. However, you need the right SMS marketing platform to make the process easy and manageable with the highest ROI.    

Using the Right Platform Will Set You up for Success

Before committing to an SMS delivery platform, there are certain features you will want to make sure you look out for: 

  • Unlimited keywords: Using many SMS keywords to appeal to different demographics you intend to target is a great way to improve engagement with them. The right text delivery platform will offer unlimited keyword. 
  • Auto-responders: When customers opt-in to receive your text messages, they expect real-time responses to their keywords and queries. An SMS marketing platform with an auto-response feature can help you effectively communicate with your subscribers and quickly provide them with the information they desire. 
  • Code snippets: To employ signup widgets on your website, you need snippets of HTML code to be embedded on your site to capture the responses of your audience, including their consent and phone numbers. The right text marketing platform can provide you with these code snippets for your website and make it easy to incorporate them.  
  • Technical support: A robust technical backend is crucial for building and maintaining an opt-in subscribers list. The right SMS marketing platform will provide you with APIs and code snippets and help integrate them onto your website. Additionally, they will have live, U.S.-based customer support should you ever need it.    

You need to ensure that an SMS marketing platform follows the best practices for cellular compliance to help shield you from any legal issues. And, sending text messages through the right platform not only improves the effectiveness of your marketing campaigns but connects you with customers in the way they prefer.   

NorthText can help you send effective text marketing campaigns while offering advanced features such as unlimited keywords, auto-responders, and code snippets. To learn more about how our affordable platform can benefit your business, contact us by phone or text at (312) 869-9070.    

NorthText’s can help you send effective text marketing campaigns while offering advanced features such as unlimited keywords, auto-responders, and code snippets. To learn more about how our affordable platform can benefit your business, contact us by phone or text at (312) 869-9070.

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Video Marketing Ideas for Small Business

video marketing ideas for small business

For small or startup business owners, video marketing might seem like more of a luxury than a necessity. Video content continues to gain popularity and prevalence and this type of marketing will only become more vital in building brand awareness and strengthening customer relationships and engagement.

Luckily, video marketing is no longer only available to big businesses that can afford expensive television advertisements. In fact, 6 out of 10 consumers prefer watching videos online over watching TV. 

Video is in the hands of the people now, literally and figuratively, and even the smallest businesses can take advantage of this medium without going over budget. If you’re not sure where or how to get started, don’t worry, we’ve compiled a list of some of the best video marketing ideas for small businesses below, along with what you need to know before you start shooting.

Creating Videos on a Small Business Budget

Thanks to rapid technological innovations over the past decade, you no longer need an expensive camera or extensive productive crew to make, produce, and publish share-worthy video content. All you really need is a smartphone with a decent camera, an external microphone, an internet connection, and a little creativity.

Why do you need a microphone when your phone or computer already has one built-in? According to Steven Robertson of YouTube, as much as 90 percent of viewers don’t care about video quality at all, whereas audio quality can make or break viewer engagement. That being said, a cheap tripod wouldn’t be a bad idea either—$20 is a low price to pay to avoid shaky videos that look like they were shot during an earthquake.

You don’t need fancy software to shoot or edit your videos, especially when you’re just starting out and don’t know what content or style will best suit your brand image and your audience’s tastes. Most phones and computers these days come with free video recording and editing software that are serviceable enough. Additionally, many full-featured video editing platforms offer a free version with a simpler set of tools. 

It’s best to keep it simple—you can always upgrade your editing later once you better understand your viewers. 

You also don’t need to hire actors, set designers, or anyone else to make your videos. Some of the best video content is simple, straightforward, and personal—authenticity is key to building trust and rapport with your audience.

Creative Video Marketing Ideas for Small Businesses

To begin, consider what exactly you are trying to achieve by utilizing video in your marketing. Are you trying to increase brand awareness? Sell more products? Inspire your audience? When choosing the format of videos to begin your marketing campaign, always keep your primary goal in mind.

Do you need some inspiration of your own? Here’s our list of truly creative video marketing ideas for a small business like yours to grow your reach, increase response rates, and boost revenue.

Introduce Your Identity and Values

What feels more personal to you, a written biography or a personal introduction? Video provides an excellent medium through which to make positive, lasting first impressions and for increasing brand awareness. This is a great place to start with your first few videos. Consider trying:

  • An introductory video familiarizing the audience with who you are, who’s on your team, what you do, and what your core values are.
  • An origin story video that gives viewers an idea of where you’re coming from and what your company is trying to achieve.
  • “A day in the life” type videos that spotlight the processes behind your products and services.
  • Educational videos that provide value to your customers while showing off your product or service features and your team members’ expertise.
  • Updates and announcements letting your audience know about upcoming changes, the current status of your business and offerings, etc.

Showcase Your Products or Services

Photographic proof doesn’t carry the weight it once did now that photo editing software is readily accessible to so many people. A good photo editor can adjust an image in a snap. Video, however, still takes much more effort and skill to manipulate without detection, making it the perfect medium through which to instill trust in the quality of your offerings. Consider trying:

  • Product demos showcasing new or top-selling products, including the benefits they provide and any competitive advantages they may offer.
  • Teasers for upcoming products or services to ramp up interest the way movie trailers do for soon-to-be-released films.
  • How-to videos demonstrating how to use certain products or services, especially those that may be more complicated or involved or that customers have struggled to understand on their own.
  • Social proof videos, such as testimonials or videos showcasing your products in action. Consumers consider peer reviews far more reliable than a company’s word alone and being able to see the person reviewing the product instills far more trust than a quick text blurb.

Build or Strengthen Community Relationships

Video is an incredible tool for spreading awareness, motivating viewers to take action, or simply inspiring feelings of goodwill—and by extension brand loyalty—among your viewers. Consider trying:

  • Call-to-action videos that tell a clear, relatable story about the problem you’re trying to solve (and why it matters), how you’re trying to solve it, and what actions the viewer can take to help make a difference—such as donating to a fund or sharing the video with others.
  • Live streams in which you directly engage with your audience, such as a live Q&A session or a quick tour of your workspace or facility. Be sure to record and share these discussions after the fact as well.
  • “Thank you” videos acknowledging your appreciation for your audience’s support. Personalized videos might be nice to send individually if you have a small client base, or more generally addressed “thank you’s” can be shared quickly with your audience as a whole.
  • Videos sharing user-generated content, such as videos of your products in action or content created for a contest.

None of the video marketing ideas for small businesses above are restricted to businesses within this or that industry. Starting a fashion design business or opening a boutique shop? Sharing testimonial type videos of real customers wearing and enjoying their purchases can help your company quickly gain traction. 

Looking to grow your small environmental nonprofit organization? A call-to-action video showing the natural beauty of the land you’re trying to preserve can boost donations and awareness for your cause. 

Regardless of your industry or budget, any one of these video marketing ideas for a small business could make for a great starting point from which to grow.

A Few Video Marketing Best Practices for Small Businesses

Perhaps the most important factor to keep in mind when creating your videos is shareability. After all, “viral” video content only goes viral when people are willing to send it to one another. This dissemination is what gets a video the views necessary to generate results.

A shareable video is:

  • Concise. While there is a time and place for longer video content, your main focus should be on short, easy-to-digest clips that can be viewed and shared as conveniently as possible. There’s a reason short-form platforms like TikTok caught on; videos that are only a few seconds or minutes long are much more approachable, easier to fit into a busy schedule, and easier to share across multiple platforms.
  • Valuable. Every one of your videos should do at least one of the following: entertain, educate, or inspire. The goal of a video is always for your viewers to walk away feeling like their time was well-spent—otherwise, they won’t share it, nor will they be likely to watch or listen to your next one.
  • Inclusive. Take care not to alienate potential viewers whenever possible—you never know who might be watching your content. Often, a family-friendly approach is best since it will be easy to share with the widest audience possible without fear of a negative outcome.

And of course, the more easily your video can be shared, the more widely it will be shared. To maximize this potential, try to keep videos under 30 seconds—ideally around 15 seconds—in length. If they are being shared via MMS, save them as MP4 files. MOV files work as well in a pinch but are slower and slightly less convenient when sent via MMS. 

Using videos in text message marketing (MMS marketing) allows your content to reach a wide but carefully targeted audience as quickly as possible. Direct your video to those people who will be the most likely to not only engage with it but also pass it on to others. After all, people are 1.5 times more likely to watch videos on their phones these days than on their computers.

To get the most people to watch your content as soon as possible, embed your videos in MMS (multimedia) text messages. This skips the step of your users having to click through a link or two to watch your video. The fewer clicks it takes to reach your content, the more people your content will reach.

Ready to start sharing a few of your own video marketing ideas for small business development? NorthText’s easy-to-use text marketing platform makes it easy to compose and send SMS and MMS messages alike—including video content. Call or text us anytime at (312) 869-9070, or reach out to us online today to get started. We will have you up and running in a matter of minutes.

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Short Code vs. Toll-Free: Which Is Best?

A person texting on a smartphone

When it comes to text marketing, both short codes and toll-free numbers are considered to be highly effective. As a marketer, with both of these options available, you might find yourself wondering which is better—shortcode vs. toll-free?

In this article, we will discuss the potential benefits and drawbacks of both communication methods and show which best adheres to SMS marketing best practices.      

Short Code vs. Toll-Free Texting: The Basics

When deciding whether to use a short code vs. toll-free number for your text marketing campaigns, it is important to understand the key differences between these two channels.

What Is a Short Code?

A shortcode is a 5-6 digit number used to communicate with your audience through SMS and MMS messages. As a business, you can either choose a specific shortcode (vanity shortcode) or get assigned a random one (random shortcode). When customers send a specific keyword to your business’s shortcode, they opt-in to receive brand communications such as marketing messages, time-sensitive alerts, one-to-one verification messages, and transactional messages.   

Short Codes have a high SMS throughput, which historically means that messages sent through registered shortcodes are not filtered by telecom carriers as these shortcodes are approved by the carriers themselves.

The higher SMS throughput of shortcodes requires strict compliance with the Cellular Telecommunications and Internet Association (CTIA) standards. As a result, shortcodes are often subjected to random audits by the CTIA and telecom carriers to check the intended purposes of their registration by businesses.      

What Is a Toll-Free SMS Number? 

10-digit toll-free numbers are often used as dedicated communication lines for a business’s customer support or sales departments. Basically, your standard phone line. These numbers can prove to be a powerful alternative to shortcodes as they can be used for customer support calls and enabled to send and receive SMS messages. Toll-free numbers are ideal for customer interaction since they can accommodate conversational text and voice calls.  

Unlike traditional 10-digit phone numbers, toll-free numbers support a higher throughput of text messages because they are whitelisted and, therefore, deemed “good”—not spam—until proven otherwise.

Benefits and Drawbacks to Short Code vs. Toll-Free SMS

The table below shows the benefits and drawbacks of these text communication channels, based on certain key features:   

Short CodeToll-Free SMS
Voice capabilityNoYes
Conversational textingNoYes
Carrier filteringNoYes
Shared usageRestricted by carriersYes
Provisioning time8-12 weeksInstant
PriceHighLow

Comparing these features makes it quite obvious that getting a dedicated short code approved for your business is both a time-intensive and expensive process. It also needs to be mentioned that it is not possible to text conversationally or let customers call your business with a short code and you are not able to create and send text surveys either.

Utilizing a toll-free number for both conversational and mass texting is definitely an easier, cost-effective business solution.

Enabling a Toll-Free Number for Text with an SMS Delivery Platform

If your business already has an existing toll-free number, you can easily text-enable it with the help of the right SMS delivery platform. By deploying the same number for both voice calls and messaging, you can offer a better user experience to your customers and leverage the familiarity and trust of your primary phone number. 

When considering an SMS marketing platform, the following are key aspects you want to look for:

  • Whitelisted toll-free numbers: Toll-free numbers are virtual and can be programmed to block callers from certain area codes. The right text delivery platform should provide you with whitelisted toll-free numbers for voice calls and messages to let your audience connect with you from anywhere in the US, regardless of their area codes.   
  • Text-enabled business landline: By enabling texts on your existing landline, a text delivery platform helps you offer a true omnichannel experience to your customers through the same number. It also saves you from investing in a new number for text communications.     
  • Affordable: Pricing is one major aspect where toll-free numbers trump dedicated shortcodes, as they come without extra carrier surcharges. As a marketer, you need to ensure that an SMS marketing platform offers an affordable pricing model to help you enjoy the benefits of this effective marketing strategy without using your entire marketing budget.   
  • Technical support: You need dedicated backend technical support from an SMS marketing platform for API integration to enable text messaging for your existing toll-free numbers. The right SMS delivery platform should have US-based customer service always ready to help you.  

Leveraging these impressive features from the right SMS delivery platform can allow you to not only add text messaging capabilities to your business’s existing toll-free number but improve the overall reach and marketing success of your business at a price you can afford.        

With NorthText’s robust SMS delivery platform, you can use your current business phone number to receive and send text messages. Learn more about our affordable pricing for landline texting and text-enabling your existing toll-free number, contact us by phone or text at (312) 869-9070

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Example Marketing Text Messages for Takeaways and Restaurants

Restaurateur packs a takeaway order

As Guy Fieri once put it, “Cooking is all about people. Food is maybe the only universal thing that really has the power to bring everyone together.” Whether you’re a restaurateur or running a takeaway service, you want your food to do just that—bring people together. The more, of course, the merrier.

But, with so much competition out there these days, even the most delicious dishes and swiftest service won’t draw enough customers to last you a season if no one ever hears about your establishment. And in a mobile world, where as many as 96 percent of Americans own cell phones, one of the best ways to get the word out is through the use of text messaging.

Chances are you’ve written a text before, but maybe you don’t know how mass texting works. Or, perhaps you’re just not sure how to translate your brand personality and messaging into brief, character-limited messages. Whatever the case, don’t worry—this guide will go over how to use text marketing for your business, as well as some example marketing text messages for takeaways and restaurants that you can feel free to use or adapt as you see fit.

How to Use Text Marketing in the Food Industry

If you already have some experience using SMS and MMS marketing and are familiar with the basics of how it works, feel free to skip straight to the next section. If, however, this is your first time tinkering with text marketing, or if you need a refresher, you’ll likely want to know how it works before you worry about what to write.

The process is surprisingly simple:

  1. Give your customers a keyword they can use to opt-in with.

It is illegal to send any marketing messages before a user has opted in, so be sure not to skip this step. Your keyword can be anything you like, but it should be short, simple, and relevant. For example, you might hang a sign in your sushi bar that reads something like, “Want 10% off your next order? Text SUSHIFORME to 11123 to sign up for our mobile VIP program.” This is a common way to get new users to opt-in to your text marketing campaign.

  1. Follow up with a “thank you.”

Once a user opts-in, you should have an automatic response set up that will thank them for doing so—a little appreciation goes a long way. If you advertise an incentive for opting in, like the discount in the example above, be sure to include that here as well.

  1. Text subscribers regularly (but not too regularly) with valuable offers and info.

This is the meat of your SMS marketing entree; when customers opt-in, they expect value in return for their support. We’ll get into more specific examples below, but in general, your customers will be hoping to be the first to hear about things like limited-time deals, new menu items, seasonal specials, and more. Just don’t go overboard—a few messages per month is enough for most subscribers.

That’s all you’ll need to do to run a text marketing campaign for your takeaway or restaurant—but of course, running a successful campaign is sometimes easier said than done.

Examples of Marketing Text Messages for Takeaways and Restaurants

In the world of text message marketing, it’s not just what you say that matters but how you say it. Ideally, your messages should feel personal, but not invasive, and relevant. Subscribers should feel like they’re part of an exclusive group privy to the best deals and “inside” information. This not only motivates new users to sign up but also keeps current subscribers from opting out due to boredom or a lack of perceived value.

What you say depends on your goal—that is, the results you hope to get from sending this or that message. For example, if you want to promote a new menu item, the what of your message should include what the item is, when it will be available (and for how long, if it’s a limited-time offer), and some hint as to why customers should be excited to try it.

How you phrase your message depends on your desired effect—how you want your customers to feel, both about the text itself and your business in general. You might want to take a more serious tone if you own an elegant fine dining establishment, leaning more to full sentences with periods and a calmer presentation. A hip new takeaway catering largely to college-age students, on the other hand, might take a more informal approach, emojis and exclamation points optional.

Below is a list of example marketing text messages for takeaways and restaurants. They are organized by purpose and written in a straightforward, casual tone to help give you a clear template to start with—and they’re all 160 characters or less. However, keep in mind that some innovative SMS marketing platforms allow up to 240 characters. 

As you get more comfortable with text marketing, tweak the tone of your messages as necessary to better fit your business’s unique brand image.

(Another tip to keep in mind: when including a link to your app or website, be sure to use a link shortener to keep your message short and sweet.)

Type Purpose Example Marketing Text Messages
Sales and Promotions Promote a new item or service Tired of ordering the same old apps? Check out our chef’s latest creation—loaded baked sweet potatoes! Order now at [link].
Notify customers about a limited-time deal Ready for the weekend? Kick it off the right way with 20% off all drinks—today only! Come hang out with us or place your order now at [link].
Promote a seasonal item What better way to celebrate the holidays than with a mint chocolate chip or sugar cookie shake? Available now through January 1.
Offer subscribers an exclusive discount Here’s a little something special for our VIP mobile users—your next drink is on us! Order online now with promo code THANKSVMUCH
Notifications and Reminders Confirm an order or booking Thank you, James! Your order [confirmation code] has been confirmed for delivery at 7:00 PM. We hope you enjoy your dinner and hope to hear from you soon.
Update customer on delivery status Good news, Sandra. Your takeaway is on its way! Expect your food to arrive at 12:15 PM.
Notify customer a pickup order is ready Time to ring the dinner bell—your pickup order [confirmation number] is ready for collection. Enjoy!
Remind a customer about a reservation Max, we’re looking forward to seeing you at 6:30 PM tonight. (If you need to update or cancel your reservation, please call us at [phone number].)
Notify customer of an unexpected delay We are operating at max capacity tonight and won’t be able to fulfill your order for another 60 min. Is this OK? Text Y/N to confirm or cancel.
Event Announce an upcoming event Food fair is next weekend—we hope to see you there! Visit [link] to get your tickets now, before they run out.
Follow up after the event Thank you again to everyone who came out for Trivia Tuesday last night! Share your pics and ideas for next time using [unique hashtag]
Personalized Messaging Celebrate a customer’s birthday Happy birthday, Jacob! We got you a little something—enjoy a free dessert using the promo code HAPPYBDAY
Reach out to a customer who has been inactive Hey Sarah, are you hungry? Our menu has changed since the last time we heard from you—check out what’s new here: [link]
Reward a customer for a high level of activity Gary, did you know you’re our favorite? 🙂 Use promo code BFFS on your next order for free delivery—just because.
Offer a personalized recommendation Hey Shantel—did you know your favorite combo is on sale this weekend? Go ahead, treat yourself: [link]

Even something as short and simple as a quick text has almost limitless potential once you know how to put it to good use. What you say, and how you say it, can make all the difference between a happy repeat customer and an opt-out.

Tips for Implementing SMS and MMS Marketing Effectively

Beyond the text itself, there are other considerations you’ll need to keep in mind to craft truly successful marketing text messages for your takeaway or restaurant.

Timing, for example, is everything in the food industry. You don’t want anybody opting out just because you accidentally woke them at 3 AM with a text about a new side dish. But more than that, timing your messages just right—when customers are most likely to be hungry and thinking about their next meal—can play a significant role in boosting engagement and sales.

Another major differentiator between a moderately successful campaign and a truly great one is Multimedia (MMS) messages. Pictures and especially videos elevate your texts to a whole other level by playing to your customers’ appetites in a direct, mouthwatering way. After all, who among us hasn’t salivated over a photo of a juicy burger or a quick clip of a sizzling steak on the grill? Almost any one of the example texts above could be easily improved with the addition of a picture or short video clip to emphasize your point. If a picture is worth 1,000 words, then a video is worth 1,000 pictures. 

But using MMS isn’t just about whetting your users’ appetites, it’s also about standing out. As SMS texting becomes more prevalent in the marketing world, MMS will become more and more valuable as a means of setting your texts apart from the 40 others your average customer might be reading on any given day. Be sure to utilize MMS messaging to embed your photos and videos directly into your texts for the highest boost to engagement; every time you ask a recipient to follow a link you are guaranteed to lose engagement. 

This, of course, leads to one final tip for success: choose your text marketing service provider with care. Look for a service that includes shortcode verification and unlimited keywords, and a platform that will allow you to use both SMS and MMS messaging to reach your customers. The easier it is to use, the better, as you’ll spend less time trying to figure out how to hit “send” and more time bringing people together around the foods they love most.

Before you put these example marketing text messages for takeaways and restaurants to good use, you need a solid text marketing platform to build your campaign on. NorthText’s solutions include both SMS and MMS support and a user-friendly platform—our proprietary tech can even resize overlarge images and videos for MMS automatically so you won’t have to. Call or text us anytime at (312) 869-9070, or contact us online today to get started. We’ll have you up and running in minutes.

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How to Use Videos in Text Message Marketing Campaigns

A couple enjoys a video sent as part of a text message marketing campaign

When television took the world by storm in the 1950s, people were enthralled. Almost as soon as video was introduced, it became the preferred method by which people got their news as well as their entertainment.

Today, a similar revolution is already well underway. Instead of a “magic box” in the living room, this time the magic is small enough to fit in the palm of your hand. Mobile viewing is already the most popular method by which most people (62 percent, to be precise) consume video content, and YouTube reports a massive 126 million unique viewers each month. As phones get smarter and mobile video continues to grow in popularity, it’s clear where marketers need to turn their attention.

If you want to keep your audience engaged, using videos in your text message marketing campaigns is perhaps the most vital tool you can have in your company’s toolbox.

Using Videos in Text Message Marketing: SMS vs. MMS

There are two ways to include videos in text messages:

With an SMS (plain-text) message, you can include a link to a video. This can be useful if you have a video you’d like to share that is longer than 30 seconds, or one that is built into a larger page design/motif. However, keep in mind that while SMS messages have a 98 percent open rate (within minutes!), not everyone who opens your message will be willing to click on a link to watch a video. You’ll also want to make sure to use a URL shortener to avoid saturating the typical 160-character limit of SMS with unnecessary text.

With an MMS (multimedia) text, you can embed a short video directly into your text. This saves your subscribers the extra step of clicking through to a new web page or app to watch your video, meaning more people will be willing and able to watch it. However, videos must be kept concise due to file size limitations—ideally around 15 seconds, and no longer than 30 seconds. Additionally, you’ll need to be sure to use the right file type—MOV files are acceptable, but MP4 videos are preferred since they send and load much faster.

Both options can be suitable for certain situations. Longer videos that still contain useful and timely information (such as big product or service updates that require a bit of explanation) can be easily shared via SMS, with the text message itself emphasizing the importance and relevance of the video’s content to your users’ experiences. However, because short clips are more convenient, both to access and to watch, MMS is often the more efficient and effective option for including videos in text message marketing campaigns. 

Keep in mind that every time you ask people to leave the conversation to follow a link, you will lose engagement. 

When to Implement Videos in Text Marketing Campaigns

Multimedia messages (MMS) offer an excellent way to keep text marketing content fresh and exciting for your subscribers, but it’s important to know how to maximize the efficacy of this approach. Here are a few examples of the best times to include video in a text marketing campaign:

Brand Awareness

Video content primarily geared toward building a bigger audience and strengthening connections with your current subscribers.

  • Behind-the-scenes clips showing how a product was made or the planning behind an upcoming or recent event.
  • Customer reviews and testimonials. Consumers are more likely to trust peer recommendations than take your company’s word for it, and that trust is exponentially increased by being able to see the reviewer’s face on-screen.
  • Entertaining videos such as a silly skit about a new offer or a dramatic product reveal—the key ingredient of any viral video is that it evokes a strong reaction, whether it’s laughter or anticipation.

Customer Education

Videos that share relevant, helpful information and position your company as an authority on a subject.

  • Instructional videos, such as how-to videos explaining how to use a new product or how to troubleshoot certain issues.
  • Product demos that show off how new products or services work and share insider tips for getting the most value out of them. 64 percent of viewers are more likely to buy a product after watching a video about it.
  • Updates concerning new and upcoming products, services, or changes to your company.

Customer Engagement

Videos that directly encourage a desired response on the part of the consumer.

  • Promo videos for flash sales, seasonal products, or other limited-time offers.
  • Narrative videos to raise awareness around an issue. Because of the increased empathy video content can generate, even a 30-second clip can be an ideal way to raise funds for a cause or encourage users to take action.
  • Video contests: ask customers to create and send in short clips talking about your product or service or showing it in action. Share the winner’s video with your full list, and offer a small gift or special promo code as a prize.

As with any good text marketing campaign, the key considerations here are relevance and timeliness. Your audience doesn’t want updates about offers that ended last week or after-the-fact product announcements. Your subscribers opted in because they care about what your company has to offer and they want to be the first to know about whatever you come up with next. Be sure to reward their loyalty and trust with value—as much as possible, and in as few characters (and seconds) as possible.

Reaping the Benefits of Using Video in Texting Campaigns

SMS and MMS messages are by far the quickest and most efficient way to reach your audience to date. And, because most texts are opened and read within a matter of minutes, your message will not only be sent but—far more importantly—received while the information is still fresh and relevant. Even better, you already know that you’ll be focused on your target audience, as only interested parties will have opted-in to receive your texts in the first place, meaning you’ll always be getting the right messaging to the right people at the right time.

Utilizing video in your text message marketing campaigns not only caters to your customers’ preferences, but it also helps you connect with your audience on a deeper, more personal level. Plain-text messages are limited to a handful of characters and perhaps an emoji or two, but with a video, you’re sending your message out not just with words but with facial expressions, physical gestures, and tone of voice—all of which can generate stronger emotions and motivation to take action than a brief text can typically achieve.

And, as mobile video viewing continues to rise in popularity, companies are starting to catch on. The prevalence of video as a marketing tool rose as much as 18 percent in 2019 alone, with no signs of slowing down. Including video in your text campaigns sooner rather than later, will set your company apart as one that keeps in touch with its audience and stays ahead of the curve.

Ready to start implementing video in your text message marketing campaigns? NorthText offers an easy-to-use, innovative text marketing platform that makes creating and sending SMS and MMS text blasts a breeze. Call or text us anytime at (312) 869-9070 and we can get you set up in a matter of minutes.

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How to Improve Email Marketing Conversion Rates

email marketing conversion rate

When we talk about your email marketing conversion rate, we are referring to the percentage of subscribers who have interacted with the call-to-action in the message. Depending upon what your conversion goal is—generating a lead, newsletter signups, or prompting a purchase—the conversion rate for your email marketing campaigns can vary. A few relevant statistics show us that:

  • The average click-through-rate (CTR) for newsletters is 17.8% with only 1 out of every 100 email newsletters sent generating a purchase.   
  • The conversion rate for order follow-up emails such as reward campaigns, review requests, and feedback campaigns stands at 5%. 
  • The CTR for shopping cart abandonment emails is interestingly higher at 28.7% with a conversion rate of 5%. 

If you are hoping to get more out of your email marketing campaigns to increase your ROI and help stretch your marketing budget a little further, you are not alone! We have curated a list of five tips to help you achieve this goal.     

5 Ways to Improve Your Email Marketing Conversion Rate 

An email campaign has some specific elements that we are all familiar with such as the subject line, overall design, subscriber lists, and engaging, valuable content to encourage your recipients to open, read, and interact with it. To improve your email marketing conversion rate, make sure you are focused on optimizing these five key aspects.

Concise, Engaging Subject Lines

The subject line of an email is the first, and sometimes the only thing that a reader sees in their inbox. Whether the subject line of an email appeals to and grabs the attention of a reader ultimately decides the open rate of the campaign. 

Is the subject line relevant to the reader and does it generate curiosity about the email content? Is it too long and unclear? These are a few things that you need to consider while creating captivating subject lines to reach your audience. 

To make great subject lines, be clear and focus on what is in it for the reader, and make sure that your subject isn’t truncated for exceeding the character limit of an email inbox. Additionally, using Emojis can be a fun way to set yourself apart and grab the attention of your readers.      

Segmentation of Email Lists 

The health and organization of your email list will influence your email conversion rates to a great extent. Segmenting and maintaining your subscriber list is a critical ongoing process as you gain new subscribers, lose old subscribers, and learn more about existing ones. The segmentation of your lists can be based on attributes such as demographics, behavior, interests, preferences, and more. 

With the right segmentation, you can create carefully customized emails for your audience and connect with them better, in the ways they prefer, which can yield higher conversion rates. Additionally, the more clever you can be with your segmentation the more you can avoid sending messages that certain segments of your audience do not want to receive, which can help minimize the opt-out rate. To get started, try sending out a poll to learn more about your subscribers and their preferences. 

Mobile Optimization

With 46% of all emails opened on mobile devices, you need to optimize your email campaigns for mobile platforms. Mobile-friendly email marketing messages ensure the proper display and formatting of text and images on smartphone email apps. Creating mobile-optimized campaigns also reduces the size of the images used in the body of the email, thereby speeding up load times and improving the overall experience. If you want to look professional, you need to optimize your messages for mobile users. 

Great Visuals

It is no secret that visuals often appeal to readers more than plain text. Visuals add nuance to your brand image and help the audience better identify with it. Emails are no different, and to grab the attention of your subscribers, you need eye-catching graphics, illustrations, photos, and other engaging visual elements. Look for examples of striking emails in your own inbox and try to learn from what other companies have created that you resonate with. 

An Effective Call-to-Action

Though it sounds obvious, the importance of an effective call-to-action (CTA) can not be emphasized enough. A call-to-action is the thing you want the reader to do in the context of the message so you can move them further down the sales funnel. Personalized CTAs that appeal to a reader’s interests, location, demographics, and other key characteristics have a whopping 202% higher conversion rate than basic CTAs that are not uniquely based on your readers. So, get to know your subscribers and start using that information to send them content that will love. 

Though these suggestions can help you improve your email marketing conversion rates, there will always be limitations to email marketing and a certain portion of your subscriber list will always fall through the cracks. As a marketer, you want to make sure you are reliably reaching the greatest amount of your subscribers as often as possible. 

So, how can you capitalize on the shortcomings of email marketing while increasing your overall marketing ROI?       

Complement Email Marketing with SMS Marketing

The shortcomings of email marketing do not necessarily call for completely revamping your marketing strategy. Email marketing is here to stay even with slower responses and lesser engagement rates, compared to text marketing. 

But, as a marketer, you can address the flaws of email marketing by complementing it with SMS marketing or text marketing—a more powerful and personalized channel to reach out to your audience. The statistics for SMS marketing speak for themselves:

  • 98% of all text messages get read in minutes, and on average 45% generate a response from subscribers. 
  • A typical person takes 90 seconds to reply to a text, compared to more than an hour for email.
  • The CTR for texts with special offers is higher than other well-regarded digital channels including Facebook and Google Adwords. 
  • More than 50% of subscribers make purchasing decisions based on coupons and QR codes received through texts. 

With SMS marketing, there is a higher chance for you to reach more of your audience, faster and more often. So how do you take advantage of what is shown in these clearly compelling statistics? You need is the right innovative SMS delivery platform that makes text marketing easy, fast, and successful. With a user-friendly platform offering features like auto-responders, an intuitive incoming message dashboard, increased character limits over other SMS marketing providers, and a full audit trail, you can reliably connect with your subscribers in the method that most recipients prefer—text messages. 

Receiving these benefits from an affordable and cost-effective SMS marketing platform can let you worry a little less about trying to squeeze every drop out of your email marketing conversion rates. Adding SMS marketing to your overall marketing strategy will improve your marketing ROI, and the right company can have you up and running in minutes. 

With NorthText, you can complement your marketing plan with affordable text messages and surveys and connect with your audience faster and more reliably than via email alone. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070

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Key Email Marketing Statistic for 2021 and Beyond

Email marketing messages being sent and received on a laptop

Since 1978 when Gary Thuerk sent the first commercial emails in bulk, email marketing has significantly evolved. The turn of the millennium saw email marketing become a primary tool for businesses to better reach their customers. Even after all these years—and with as much as most of us hate spam emails—marketers still trust email marketing to be one of the most cost-effective and conversion-rich forms of digital marketing. But is it?

Going by the current email marketing statistics, the trend of reaching out to potential and existing customers through their inbox is here to stay. However, as we will see, email is not the only way, or necessarily the best way, of accomplishing this. 

Email Marketing Statistics for 2021

The success of email marketing can be largely attributed to the ever-growing number of email users across the globe. To more clearly understand the reach of email marketing among your customers and target audience, let’s look at the actual numbers regarding email usage, the return on investment (ROI) on email marketing, and the preference among marketers to use emails as a primary marketing channel.     

Email Usage

Email is an integral part of our online communication and digital connectivity. In the U.S., over 90% of internet users have email accounts used for business or private communications. This widespread usage is clearly shown in the following statistics:

Return on Investment (ROI)

The reason why marketers prefer email marketing over other marketing channels is its cost-effectiveness. Statistics show that email is a more effective way to acquire customers than social media. Therefore, it is no surprise that the ROI of email marketing is significantly higher than social media marketing. 

Preference by Marketers

A marketing campaign is deemed effective when it reaches the right audience and promotes a suitable level of interaction with the call-to-action (CTA). Key performance indicators (KPIs) of email marketing provide visibility for marketers to analyze the effectiveness of the campaigns, which is reflected in their preference to use emails for marketing.

Even with such robust numbers, businesses often find it a challenge to reliably reach their customers as much as they would like to through email marketing. Marketing emails arriving too frequently, and the consistent flow of other spam emails, can make subscribers just ignore the majority of email messages. Because we are all inundated with emails, we have been conditioned to turn a blind eye to most of them. 

On average, an email marketing campaign report reveals that only 5-15% of emails get opened and the rest head straight to the spam folder or the trash. Out of the limited number of opened emails, only 7.8% get clicked, which shows poor audience engagement. However, we have seen that the ROI for email marketing is still quite high compared to other forms of marketing. 

So, imagine what kind of ROI you could be seeing if you added an additional marketing method with a higher typical read rate and click-through rate (CTR) than email can offer.

While email marketing is an essential constituent of advertising and branding strategy, the communication gap left by email marketing can be successfully bridged through text marketing or SMS marketing, which is a cost-effective, reliable, and more direct marketing channel to complement your overall marketing efforts.      

How Text Marketing Can Complement Your Overall Marketing Strategy

When it comes to quickly and reliably conveying information and gathering real-time responses from your target audience, text marketing or SMS marketing is simply more effective than email marketing. Key SMS marketing statistics reveal that 95% of text messages are read and responded to within the first 3 minutes of being delivered with a click-through rate of 9.18% for text messages with special offers. Texts have an engagement rate six times higher than emails, making text marketing the ideal fit for bolstering your marketing strategy.

Now that you know that text marketing has the potential to boost your marketing ROI and marketing success, let’s look at what the right SMS marketing tool should offer you. 

Innovative SMS marketing platforms can provide increased character counts (240 vs. the standard 160) to give you enough space to design intriguing SMS and MMS marketing texts for your recipients. Robust features such as autoresponders, survey creation tools, an intuitive incoming message board, and unlimited user groups and keywords can give you everything you need for successful text marketing campaigns. 

Additionally, you will want to make sure you are partnering with a company that can offer you real-time, US-based customer support with real humans—not more chatbots. 

Email marketing is here to stay, but partnering with an innovative SMS marketing platform can be sure to see your marketing ROI reach new heights as you interact with customers in a way that most customers prefer—text. 

Text marketing proves to be the most effective way to overcome the challenges inherent in email marketing. With NorthText you can complement your marketing strategy with text marketing through an affordable, simple, and user-friendly SMS delivery platform. Plus, the setup could not be simpler. To get started, or for any additional questions, contact us by phone or text anytime at (312) 869-9070

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What the Best Text Message Marketing Campaigns All Have in Common

A man excited to see a text marketing campaign on his cellphone

Did you know that an SMS marketing campaign once upped Ford’s conversion rate to 15.4%—one of the highest recorded conversion rates of marketing channels up until that point? Or did you know that Disney’s clever text-to-wait option allows park guests to claim a virtual place in line for food? The latter allowing them to wander the park at their leisure until a text lets them know their table is ready, thus avoiding the distinct frustrating of waiting in long amusement park queues.

Whether you knew about these SMS campaigns or not, if you’re looking to mirror the success of the best text marketing campaigns for your own business, it’s vital to understand exactly what it is that makes these campaigns successful in the first place. This article will walk you through 5 key considerations for creating the best text message marketing campaigns.

Why Text Message Marketing Works

Texting is taking over the marketing world, and while other advertising mediums certainly haven’t disappeared (yet), SMS (plain text) and MMS (multimedia text) marketing have become perhaps the most powerful tools currently available for getting a message out quickly and reliably to many customers at once. While roughly 75% of Americans own laptops or other desktop devices, as many as 96% own a cellphone—and the majority of these own smartphones.

It’s estimated that one in five Americans uses their smartphone exclusively to communicate as well as to access the internet. This is the reason why mobile-friendly websites have become so imperative to building an online presence, and it’s also one reason why text campaigns have begun to overtake email and other methods in recent years, both in terms of efficacy and popularity. Emails only get opened about 20% of the time, whereas a massive 98% of texts get read within minutes and almost half generate a direct response.

Learning from the Best Text Message Marketing Campaigns

The details of every SMS marketing campaign are as unique as the businesses that implement them. It will be up to you and your team to determine exactly what types of text messages and offers will best suit your purposes. However, the best text message marketing campaigns all have the following in common, regardless of industry:

1. They Cater to Their Customers’ Needs

Customers demand—and deserve—value in return for their time and attention as well as their money. The most cleverly-worded text campaign in the world won’t keep your customers interested if it doesn’t offer any new information or opportunities they can take advantage of. The more texts a customer receives that they find irrelevant or uninteresting, the more likely they will be to opt-out of texting with your business, and the chances of getting them to opt back in after that are slim to none.

2. They Prioritize Convenience for Their Customers

Every message you send should be as easy to read and respond to as possible. This is one of the reasons why so many companies utilize shortcodes and keywords in SMS campaigns—it doesn’t get much simpler than typing a simple “yes” or “no” to accept or reject an offer.

However, the best campaigns also take into account factors such as timing and frequency. No one wants to be woken up by a text at 4 AM to let them know about a flash sale that will be over before they even get up for work, and no one wants to hear from their favorite restaurant every single day of the week just because there’s a new item on the menu they haven’t tried yet.

3. They Are Personal but Not Too Personal

Most people find texting far more personal than more obviously mass-produced missives like email or snail mail newsletters. It feels like a 1:1 conversation, even when it’s not, and the best campaigns take full advantage of this angle to deepen the relationship between company and consumer. 

Using a customer’s preferred name in the initial greeting of a text, using location and purchase history to send uniquely relevant offers, and having staff or an innovative auto-responder at the ready to engage in an actual conversation if a customer initiates one can all further contribute to positive customer relations.

However, it is precisely because texting is so personal that businesses also have to be careful not to overstep certain boundaries when communicating with customers this way. Texts can be casual but should always be professional. Slang should be kept to a minimum, as it can be difficult for customers who do not share your native language or generation to understand. Use customer names sparingly and never ask for more personal information than is necessary—card numbers, for instance, are better requested via web form than a text.

4. They Give Their Customers Options

The ability to opt-out is a legal requirement for any text message marketing campaign, but a truly great campaign will offer a few other options besides this as well. Allowing customers to choose what type of texts they receive and when can make it easier to ensure you’re getting the right messages across to the right people at the right time, which can help keep your subscribers opted in.

Some campaigns have found success by simply allowing customers to opt-in to special birthday discounts. Others may do well to use automated cart abandonment texts as an opportunity to offer a special incentive, such as a limited-time discount, to prompt shoppers to finally hit the “checkout” button.

5. They Have a Clear Call-to-Action

This may seem obvious, but it can be all too easy to put the emphasis of a text message in the wrong place or forget to include the most important information entirely. However, the goal of every text messaging campaign should be to incite some sort of action on the customer’s part, whether it’s to motivate them to investigate (and ultimately purchase) a new product, opt-in to a new service, or provide feedback.

What you ask them to do will depend on what you are trying to achieve. The important thing is making sure that you ask them clearly. If your customers don’t have a clear next step laid out for them, including what they need to do as well as when they need to do it, they are more likely to move on than to waste time and energy trying to puzzle it out on their own.

Using the Right Text Marketing Service for Your Campaign

To do a job right, you need the right tools. It’s as true of text message marketing as it is of carpentry or medicine. A successful text message marketing campaign requires the use of a text marketing service that offers both the ease-of-use and flexibility necessary to get your message out as quickly and effectively as possible.

The ideal platform will offer swift setup and an intuitive interface to minimize unnecessary hangups and let you focus on what matters—the campaign itself, not how to set it up. You should look for multiple features, including text blast capabilities and MMS options (in addition to SMS), and make sure your provider of choice is fully compliant with all regulations and offers a full audit trail to avoid legal issues down the road. Finally, make sure they offer quality customer service; if you have a question, they should be available and happy to answer it, just as you and your team should always be ready to help out your own customers.

Ultimately, the right text marketing service will be one that will help you to amplify your brand voice to effectively reach as many customers as possible without ever losing that special personal touch.

NorthText is a trusted provider of SMS and MMS marketing solutions. Ready to jump on the road to creating your best text message marketing campaigns? Contact us today by phone or text at (312) 869-9070 to get started. We’ll have you and up running in minutes.

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Does Text Marketing Work? Here’s What You Need to Know

A man in a suit receiving text marketing messages on a smartphone

As a marketer, you might wonder if text marketing works for your brand and how effective it is at reaching your target audience. In recent years, businesses have tried to become more interactive with their customers and track their real-time responses, so text marketing has gained preference over email marketing for these purposes. Personalized messages are fast becoming a way to create brand awareness among audiences, and SMS marketing, or text marketing, is now considered a respected and proven way to complement a business communication strategy. 

Yet, there are some lingering doubts about text marketing campaigns. Does text marketing work or is it just another advertising fad? What if your customers find text marketing messages too intrusive and opt-out of your subscriber’s list? What is the ROI of text marketing campaigns and is it better than other forms of marketing? Let us look at some of the text marketing statistics and how they translate into an effective way to connect with your audience.

How Does Text Marketing Work Effectively?

The extent and reach of text messages can not be ignored in a marketing landscape with an expected 275.66 million smartphone users. Interestingly, it is not just the millennials who are checking their phones several times a day—the smartphone ownership rate among Americans aged 50 years and above has increased significantly over the past few years. Marketers can leverage text messages to tap into different demographics, increase traffic, and drive purchase decisions.

Texts Increase Engagement

Text messages have a higher read rate, with an average response time of 90 seconds. Around 95% of text messages are read, compared to only 15-20% of email marketing messages. Emails often end up in spam folders or are ignored by subscribers, contributing to the stark contrast we see in the statistic above. Though aggressive SMS campaigns are at risk of appearing invasive, your customers would rather unsubscribe from the opt-in list rather than just plainly ignore the message. Text marketing offers an improved engagement rate and helps you better connect with your audience.

Texts Increase Interactions

Nothing excites a marketer more than receiving real-time responses from the audience. SMS marketing makes it possible to understand your audience’s reaction to a particular marketing message, record their responses to the calls-to-action, and continue the conversation one-on-one. Nowadays, customers prefer receiving coupons, QR codes, and special offers through text messages to make purchasing decisions. Research shows that the click-through rate (CTR) of text messages is 9.18% as compared to an average of 4% for emails. This increased audience interaction through texts makes SMS marketing more effective than other marketing channels, including Facebook and Google Adwords.

Texts Increase Transactions 

Text marketing is not only for sending promotional messages to your subscribers. The text-to-pay feature allows customers to enjoy a seamless shopping experience—receiving a coupon through text, redeeming it, and making a purchase without even leaving the conversation initiated by the merchant’s side. As a marketer, this means you can drive your prospects down the sales funnel and convert them into loyal customers. With retail e-commerce gaining more popularity among millennials, the effectiveness of text marketing and SMS payments are hard to ignore. 

Based on the robust statistics of text marketing, it definitely can not be considered an advertising fad. But to make text marketing work for your business, you need more than just numbers that prove its effectiveness. The right SMS delivery platform, with advanced features, can help you send messages to the audience through a secured channel while improving the overall performance of your text marketing campaign.  

Optimize Text Marketing With The Right SMS Delivery Platform

How does text marketing work for your business? The answer lies in an integrated SMS delivery platform that ensures you enjoy all the potential benefits of text marketing while following the SMS marketing best practices. Here are a few much-needed features of an SMS delivery platform that can increase the effectiveness of your text campaigns:

  • Auto-response: Real-time personalized responses make text marketing stand apart from other marketing channels. An SMS delivery platform with auto-responders facilitates one-on-one conversations with your customers.
  • Increased character count: Most marketers worry about not being able to convey their marketing messages within the restricted limit of 160 characters. With an advanced SMS delivery platform, you get the advantage of increased character limits, allowing you to provide all the relevant information in your text message. 
  • Unlimited keywords: Different demographics identify with your brand through specific keywords. An intuitive text marketing platform can help you create unlimited keywords that the audience can text to opt-in for your messages.
  • Audit trail: As a marketer, you need to be aware of any unsolicited, overpromising texts reaching your audience. This will save your business from the legalities of the CAN-SPAM Act. An SMS delivery platform can keep track of all the messages reaching your subscribers.   
  • Affordable pricing: At the end of the day, ROI is the key factor that backs your decision to choose text marketing over other marketing methods. With an SMS delivery platform that offers affordable pricing for bulk messages, you can optimize your marketing budget.  

With the features of a user-friendly SMS delivery platform, you can focus on delivering quality to your audience. The right delivery platform will help you implement text marketing best practices while increasing the effectiveness of your overall marketing campaign.

Does text marketing work? With NorthText, it does. Create affordable text messages with unlimited keywords and an increased character limit to connect with your audience. For more information, contact us by phone or text at (312) 869-9070.

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