Key SMS Marketing Statistics for Growth in 2020+

A person receiving SMS marketing texts on their cell phone

As a marketer, you have probably heard about the effectiveness of text marketing for quickly and effectively reaching out to your customers. In fact, many brands prefer text messaging over email marketing nowadays due to its faster and more reliable engagement. This preference is backed by SMS marketing statistics for 2020 that highlight the advantage of text marketing over other conventional ways of connecting with your target audience. Here are some key SMS marketing statistics you need to be aware of before planning your next marketing campaign.

Some Interesting SMS Marketing Statistics for 2020

It is estimated that about 95% of text messages are read within the first three minutes. That is a degree of visibility that cannot be ignored in your overall marketing strategy. However, when talking about email marketing, there is more than an 80% chance that the mail will not be read. This is where SMS marketing bridges the communication gap between you and your audience. Let’s look at some of the interesting SMS marketing statistics for 2020 based on the following three parameters:


The widespread usage of smartphones and the number of text messages sent and received everyday emphasizes the powerful role that text marketing can play in business communication. Not to mention, many people associate text messages with information they want to receive while they associate email with things they would typically rather ignore.   

  • In 2020, the total number of smartphone users in the U.S. is expected to reach 275.66 million.
  • The number of text messages sent in the U.S. increased by 15.8% during the period between 2017 and 2018. As the number of smartphone users increases, this number can be expected to increase as well. 
  • 53% of marketers already use text messaging to reach out to their target audiences.


With more than 81% of adults in the U.S. owning smartphones, it is interesting how the audience demographics of text marketing are rapidly changing. 


The high open rate and faster response rate of text messages over emails show their effectiveness in connecting with your target audience. 

  • 95% of texts are read within 3 minutes of being sent, with an average response time of 90 seconds and a 6X higher engagement rate than emails.
  • 75% of customers like to receive special offers through texts. The Click Through Rate (CTR) for such texts is much higher (9.18%) than other channels such as Google AdWords (1.91%) or Facebook (0.90%).
  • More than 50% of consumers depend on QR codes and coupons received through text messages to make purchasing decisions.

These SMS marketing statistics in the U.S. speak for themselves. With a growing number of consumers preferring text messages over emails or phone calls and responding to them much more rapidly, it is time you focus on an affordable and reliable text marketing provider to deliver engaging messages to your target audience.

Strengthening Your Text Marketing Campaign with an Innovative SMS Delivery Platform

Whether your text marketing strategy is aiming for a niche audience or just trying to connect with the masses through bulk messaging, you need an integrated SMS delivery platform with innovative features at an affordable price. Here are some of the essential features that you need to look for in a text marketing platform:

  • Auto-response: Your customers need real-time responses to the queries they have after reading your message. With an auto-response feature, you can create different responses for an unlimited variety of keywords, allowing you to reach endless unique customers with certainty and ease.  
  • User groups: Your text messages should be specific to your audience demographics, so you should be able to create different user groups with the right SMS management platform.    
  • Survey creation: Surveys help you understand your customers’ responses and approach them accordingly with the right coupons and discounts. An SMS marketing platform can help you create such surveys for your audience. Having surveys right within your SMS messages also yields more client feedback than linking to external, third-party survey sites. 
  • Unlimited keywords: Your SMS marketing message needs to grab the attention of your audience through the characters available to you. The best way to optimize your messages is by using the right keywords that identify with your brand. A text marketing platform lets you create unlimited keywords for every user group or campaign.   
  • Incoming message dashboard: When you are sending bulk messages to many recipients, you need a platform that keeps it all organized. With an incoming message board, you can just glance through this compiled information to initiate one-on-one conversations with your subscribers.  
  • Audit trail: Keeping clear documentation of all text messages that are sent and received is the only way to keep you safe from legal liability. Choosing an SMS marketing platform that cannot perform this job for you could be a costly mistake. 
  • Expanded character limits: The industry-standard character limit for most SMS marketing tools is 160. However, more innovative SMS marketing tools allow for up to 240 characters per message. While you may not always need these extra characters, there could be times where they might make or break your SMS campaign’s success. 

Perhaps most importantly, you need an affordable pricing plan to deliver your text messages to your audience without depleting your whole marketing budget. An easy-to-use SMS marketing platform with all these features can help you take advantage of the current SMS marketing statistics of 2020 and strengthen the communication of your brand.     

NorthText’s robust SMS marketing platform helps you create text messages and surveys with unlimited keywords, deliver them quickly and securely to your audience, and promptly respond to their incoming messages. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.


SMS Marketing Best Practices to Reach Your Customers

SMS marketing best practices

SMS marketing, or text marketing, is rapidly emerging as the perfect complement to existing email and other traditional marketing campaigns. With the growing number of smartphone users across the globe, it is estimated that about 90 percent of text messages are read within the first three minutes. This provides a definite advantage over email marketing, where the open rates are considerably less—around 20 percent—and most emails are not opened with the same urgency as SMS text messages. 

Though text messages are not new, businesses have overlooked them as a way of marketing. However, with the higher open rates and responses, you can no longer afford to neglect SMS marketing as a very cost-effective and valuable way to reach your customers. With the help of the right delivery platform and a few SMS marketing best practices, you can interact better with your audience. 

SMS Marketing Best Practices for Audience Engagement

Though text message marketing can surely improve your ROI on marketing campaigns, there are definitely best practices to follow. While most text messages will be read very quickly, you do not want to annoy your audience with messages they find repetitious and irrelevant. That is why you need to implement the following SMS marketing best practices to offer value to your audience while minimizing the opt-out rate.

Provide Relevant Information

With SMS marketing, your message needs to be concise and engaging to catch the attention of your audience. Provide all the necessary information, including your business’s name, contact number, the details of your product or service, and the call-to-action. Consider using images instead of links whenever possible—a picture really is worth a thousand words!

Since a distinct benefit of using some SMS marketing providers over others is the increased character count in your marketing messages (as much as 240 vs. the industry standard 160), you can afford to put all this relevant information in your text. And perhaps most importantly, incorporate relevant keywords that subscribers can easily connect with your brand or business. 

Give Timely Responses

A text message is a way to personally connect with your customers. If they are responding to your marketing message, they are expecting a real-time response as well. Your timely response to their queries or replies can initiate critical actions such as purchases. An auto-responder can help you send instant follow-up text messages. 

Track Your Audience’s Engagement

Including trackable features, such as a text-specific discount code or a QR code, helps you to evaluate the ROI and overall success of the text marketing campaign. The number of people scanning your QR code provides meaningful insights about the location of your target audience and their purchase behavior. Plus, discount codes also motivate your audience to join the subscribers’ list.    

Let Your Subscribers Opt-Out Anytime

Not everyone in your audience would like to continue receiving your text messages. As a marketer, you need to let your subscribers opt-out anytime they want with a simple “Text STOP to unsubscribe” message. A simple to understand opt-out process will help you gain credibility and build a bigger audience in the long run. Also, it is better to let uninterested subscribers drop out at the very beginning of the text marketing campaign. This helps you optimize the character limit and put more conversion-oriented language into your message, instead of reiterating the option to opt-out in every message.     

Archive and Supervise Text Messages to Minimize Legal Liability

While text messages connect you with your audience on a personal level, without using the right service, they can also open you up to legal liability. Business communications through text messages must be monitored and saved, as this audit trail can help to minimize any legal liabilities. A high-quality SMS marketing service will provide this full audit trail feature to help keep your company safe and thriving. 

Though SMS marketing campaigns are unique to your business, these best practices ensure your success in delivering the right message to your audience and converting them to customers, regardless of the industry you’re in. To further transform text messaging into a powerful marketing tool, you need a low-cost, integrated platform with features that help you implement these best practices and more.    

Delivering the Right Message through an Affordable Text Marketing Platform

SMS marketing is not only about updating your audience with the latest announcements or confirming their purchases or subscriptions. You can send them any relevant information about specials, news, promotions, open appointments, and much more. Most importantly, you have the assurance that your customers will often see this information much sooner than emails. 

The catch is to connect with your customer base via the right keywords, receive their aggregated responses in a simple dashboard, and initiate one-on-one dialogues while keeping a clear trail of the information sent. As a business, you can’t do it all on your own! 

To streamline a text marketing campaign and evaluate its performance in terms of customer responses, you need:

  • An intuitive SMS marketing platform with robust features, such as autoresponders, increased character counts, and the ability to send images
  • The ability to create surveys, and manage and retarget responses
  • An incoming message dashboard
  • Unlimited user groups
  • Unlimited keywords 

You also need a low-cost plan to deliver a high volume of text messages to your target audience without breaking your marketing budget. And last but not least, you need a company that makes it fast and simple to get set up. 

Once you have all this necessary support in place, SMS marketing becomes a highly effective way to reach your audience with information they want to receive. 

NorthText’s user-friendly and affordable SMS marketing platform helps you create text messages with unlimited keywords, delivers them to your audience promptly, and makes following these SMS marketing best practices simple. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.