If you’re already using SMS to market to your customers, you know what an effective communication method it is. Most people keep their mobile phones within arm’s reach at all times and read over 90% of text messages received – even if they never actually open the message (thank you lock screen displays!). What if there was an even more effective way to reach your customers, requiring little extra effort and cost? Well there is – MMS!
A Multimedia Experience
MMS, or Multimedia Messaging Service, allows you to send text (like with an SMS) along with visual media including images, videos, and GIFs. Use images of your products or menus, share a short video explaining your company’s value proposition, or attach a fun GIF to catch your customers’ attention. If you just send an SMS with a link to your website so customers can see your weekly special, you run the risk of them never engaging with the link. In fact, when you link, you lose. Why link in an SMS when you can include all relevant information within the MMS in the first place?
Delivering Your Message
With MMS, you also get an increased character count for the text portion of your message. Increased character counts allow you to skip the abbreviations which can make even the most valuable messages seem like spam. This last point brings us to an important issue facing all digital marketers – SPAM and spam filters. Carriers have beefed up their efforts in the past few years in blocking unwanted text messages. Content filters are one of the most common ways carriers block traffic to end recipients. These filters look for banned words, link shorteners and other problematic issues within the text portion of a message. What good is sending a message that gets blocked before it ever gets to your customer? MMS allows you to include the bulk of your message within the image itself, thus bypassing these filters. Deliverability is a real issue in text marketing and MMS maximizes your return on investment. MMS used to be much more expensive than SMS but those costs have come down, in most cases to less than 2x the price of an SMS.
Maximizing Your ROI
How can you utilize MMS to improve customer engagement? Call or text us today to discuss how NorthText can help you increase your reach and maximize text marketing ROI.