Text2Pay: The Future of Donations for Non-Profits and NGOs

Non-profit organizations and non-governmental organizations (NGOs) rely on donations from individuals and corporations to fund their operations and achieve their missions. In recent years, Text2Pay has emerged as a simple and effective way for non-profits and NGOs to collect donations from supporters.

What is Text2Pay?

Text2Pay is a mobile payment method that allows individuals to make a donation by sending a text message to their charity of choice. The donation amount is charged to the donor's credit or debit card. Text2Pay is a convenient and easy way for donors to support their favorite causes, as it eliminates the need for card readers or mailed-in checks.

How Text2Pay Works for Non-Profits and NGOs?

Non-profits and NGOs can set up Text2Pay/donate campaigns by partnering with a mobile payment provider or using a messaging platform that offers Text2Pay functionality. The organization just needs to promote it to its supporters through other channels, such as social media, email newsletters, and events.

When a donor sends a text message payment to their non-profit or NGO, both the donor and recipient receive a confirmation message immediately. The payment is processed securely, and the organization receives the donation amount minus the standard card processing transaction fees. Subsequent donations can be made with a simple text since the credit card information was entered with the first payment.

Benefits of Text2Pay for Non-Profits and NGOs

Convenience: Text2Pay offers a quick, easy and secure way for supporters to make a donation. This convenience can lead to more donations and larger donation amounts, especially from younger donors who prefer mobile payment methods. By keeping the donation process within the same texting ecosystem that you are already using to communicate with your supporters, you significantly increase the likelihood that a donor will respond to a specific call to action.

Speed: Text2Pay donations are processed in real-time, which means that non-profits and NGOs can access the funds quickly and use them to support their programs and services.

Security: Text2Pay transactions are secure and comply with the Payment Card Industry Data Security Standard (PCI DSS), which protects donor information from fraud and theft.

Cost-effectiveness: Text2Pay is a cost-effective way for non-profits and NGOs to collect donations, as it eliminates the need for expensive payment processing equipment while reducing administrative costs.

Engagement: Text2Pay campaigns can be integrated with social media and other digital marketing channels to engage with supporters and encourage them to share the campaign with their networks.

Examples of Text2Pay Campaigns

Here are some examples of successful Text2Pay campaigns run by non-profits and NGOs:

American Red Cross: The American Red Cross launched a Text2Pay campaign to raise funds for disaster relief efforts in the wake of Hurricane Harvey in 2017. Supporters could respond HARVEY to the NGO texting number to make a donation.

UNICEF: UNICEF partnered with a mobile payment provider to launch a Text2Pay campaign to support children affected by the Syrian refugee crisis. Supporters could text SYRIA to a designated phone number to make a donation of their choice.

World Wildlife Fund: The World Wildlife Fund launched a Text2Pay campaign to raise awareness and funds for endangered species. Supporters could text PANDA to a designated phone number to make a donation.

The Easy Way to Donate

Text2Pay is a powerful tool that non-profits and NGOs can use to increase engagement and raise funds to support their missions. By offering donors such an easy way to contribute to their favorite causes, engagement and dollar amounts both increase.

Jeff Winaker

Jeff Winaker is the CEO of NorthText. He’s passionate about helping clients reach their customers faster with SMS marketing. He resides in the Bay Area with his family.