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Should Marketers Use Hyperlinks in Text Messages?

Should Marketers Use Hyperlinks in Text Messages?

Text marketing is a great way to get your message out – it’s targeted since you have to get opt-in before sending, it’s immediate as 98% of people read texts within three minutes of receiving, and it’s cost-effective.

The only downside is that texts, by their very nature, are short messages. Even with NorthText’s expanded character count (240 when most providers only give you 160) you have a limited amount of space for your message. One way marketers try to get around this limitation is to include hyperlinks in the text in the hope that their customers will click to get more information. But is this really the best approach?

Why Using Hyperlinks in Text Messages is a Bad Idea

It turns out that asking your customers to click a link within a text is not a good idea. In fact, when you link, you lose. If you rely on hyperlinks within your text to give your customers the content you want them to see, you run the very real risk of losing their engagement, losing their interest, and ultimately losing their business.

Alternatives to Hyperlinks in Text Message Marketing

Wouldn’t you prefer to include everything you want your customers to see in the text itself? With NorthText you can easily send an image that contains everything you’re trying to convey – menus, flyers, new product offerings, etc. and you can still include text along with the image.

How NorthText Can Help You With Your Text Message Marketing Efforts

Not all providers allow you to send pictures along with your text messages. Not only can you send images with NorthText, you can even send short videos. And if a picture is worth a thousand words, a video is worth a thousand pictures™.

Contact us and set up a time to discuss how NorthText can help you take your text marketing to the next level.

To learn more about how NorthText can help you implement a successful text marketing loyalty program, contact us or call or text us anytime at (312) 869-9070.

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NorthText SMS Marketing Features

Interact with your customers by text

Unlimited Texts
Unlimited Texts
160 Characters
160 Characters
MMS capability
MMS capability
Unlimited keywords
Unlimited keywords
Create surveys
Create surveys
Auto responders
Auto responders
Text-2-win
Text-2-win
Message dashboard
Message dashboard
Text-2-Pay
Text-2-Pay
API integration
API integration

Our innovative SMS marketing services will help your company get ahead—and stay ahead—of the curve by giving you a direct, reliable line of communication with your customers and endless opportunities to grow your subscriber list. Ready to get started? We can get you up and running in a matter of minutes.

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