Should Marketers Use Hyperlinks in Text Messages?
Text marketing is a great way to get your message out – it’s targeted since you have to get opt-in before sending, it’s immediate as 98% of people read texts within three minutes of receiving, and it’s cost-effective.
The only downside is that texts, by their very nature, are short messages. Even with NorthText’s expanded character count (240 when most providers only give you 160) you have a limited amount of space for your message. One way marketers try to get around this limitation is to include hyperlinks in the text in the hope that their customers will click to get more information. But is this really the best approach?
Why Using Hyperlinks in Text Messages is a Bad Idea
It turns out that asking your customers to click a link within a text is not a good idea. In fact, when you link, you lose. If you rely on hyperlinks within your text to give your customers the content you want them to see, you run the very real risk of losing their engagement, losing their interest, and ultimately losing their business.
Alternatives to Hyperlinks in Text Message Marketing
Wouldn’t you prefer to include everything you want your customers to see in the text itself? With NorthText you can easily send an image that contains everything you’re trying to convey – menus, flyers, new product offerings, etc. and you can still include text along with the image.
How NorthText Can Help You With Your Text Message Marketing Efforts
Not all providers allow you to send pictures along with your text messages. Not only can you send images with NorthText, you can even send short videos. And if a picture is worth a thousand words, a video is worth a thousand pictures™.
Contact us and set up a time to discuss how NorthText can help you take your text marketing to the next level.