Key SMS Marketing Statistics for Growth in 2020+

A person receiving SMS marketing texts on their cell phone

As a marketer, you have probably heard about the effectiveness of text marketing for quickly and effectively reaching out to your customers. In fact, many brands prefer text messaging over email marketing nowadays due to its faster and more reliable engagement. This preference is backed by SMS marketing statistics for 2020 that highlight the advantage of text marketing over other conventional ways of connecting with your target audience. Here are some key SMS marketing statistics you need to be aware of before planning your next marketing campaign.

Some Interesting SMS Marketing Statistics for 2020

It is estimated that about 95% of text messages are read within the first three minutes. That is a degree of visibility that cannot be ignored in your overall marketing strategy. However, when talking about email marketing, there is more than an 80% chance that the mail will not be read. This is where SMS marketing bridges the communication gap between you and your audience. Let’s look at some of the interesting SMS marketing statistics for 2020 based on the following three parameters:

Usage

The widespread usage of smartphones and the number of text messages sent and received everyday emphasizes the powerful role that text marketing can play in business communication. Not to mention, many people associate text messages with information they want to receive while they associate email with things they would typically rather ignore.   

  • In 2020, the total number of smartphone users in the U.S. is expected to reach 275.66 million.
  • The number of text messages sent in the U.S. increased by 15.8% during the period between 2017 and 2018. As the number of smartphone users increases, this number can be expected to increase as well. 
  • 53% of marketers already use text messaging to reach out to their target audiences.

Demographics

With more than 81% of adults in the U.S. owning smartphones, it is interesting how the audience demographics of text marketing are rapidly changing. 

Effectiveness

The high open rate and faster response rate of text messages over emails show their effectiveness in connecting with your target audience. 

  • 95% of texts are read within 3 minutes of being sent, with an average response time of 90 seconds and a 6X higher engagement rate than emails.
  • 75% of customers like to receive special offers through texts. The Click Through Rate (CTR) for such texts is much higher (9.18%) than other channels such as Google AdWords (1.91%) or Facebook (0.90%).
  • More than 50% of consumers depend on QR codes and coupons received through text messages to make purchasing decisions.

These SMS marketing statistics in the U.S. speak for themselves. With a growing number of consumers preferring text messages over emails or phone calls and responding to them much more rapidly, it is time you focus on an affordable and reliable text marketing provider to deliver engaging messages to your target audience.

Strengthening Your Text Marketing Campaign with an Innovative SMS Delivery Platform

Whether your text marketing strategy is aiming for a niche audience or just trying to connect with the masses through bulk messaging, you need an integrated SMS delivery platform with innovative features at an affordable price. Here are some of the essential features that you need to look for in a text marketing platform:

  • Auto-response: Your customers need real-time responses to the queries they have after reading your message. With an auto-response feature, you can create different responses for an unlimited variety of keywords, allowing you to reach endless unique customers with certainty and ease.  
  • User groups: Your text messages should be specific to your audience demographics, so you should be able to create different user groups with the right SMS management platform.    
  • Survey creation: Surveys help you understand your customers’ responses and approach them accordingly with the right coupons and discounts. An SMS marketing platform can help you create such surveys for your audience. Having surveys right within your SMS messages also yields more client feedback than linking to external, third-party survey sites. 
  • Unlimited keywords: Your SMS marketing message needs to grab the attention of your audience through the characters available to you. The best way to optimize your messages is by using the right keywords that identify with your brand. A text marketing platform lets you create unlimited keywords for every user group or campaign.   
  • Incoming message dashboard: When you are sending bulk messages to many recipients, you need a platform that keeps it all organized. With an incoming message board, you can just glance through this compiled information to initiate one-on-one conversations with your subscribers.  
  • Audit trail: Keeping clear documentation of all text messages that are sent and received is the only way to keep you safe from legal liability. Choosing an SMS marketing platform that cannot perform this job for you could be a costly mistake. 
  • Expanded character limits: The industry-standard character limit for most SMS marketing tools is 160. However, more innovative SMS marketing tools allow for up to 240 characters per message. While you may not always need these extra characters, there could be times where they might make or break your SMS campaign’s success. 

Perhaps most importantly, you need an affordable pricing plan to deliver your text messages to your audience without depleting your whole marketing budget. An easy-to-use SMS marketing platform with all these features can help you take advantage of the current SMS marketing statistics of 2020 and strengthen the communication of your brand.     

NorthText’s robust SMS marketing platform helps you create text messages and surveys with unlimited keywords, deliver them quickly and securely to your audience, and promptly respond to their incoming messages. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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Critical Text Survey Advantages and Disadvantages to Consider

Image of sample survey that illustrates common text survey advantages and disadvantages

Using MMS and SMS messages to market to your customers is both highly effective and engaging. With the number of mobile devices in use now exceeding the number of people in the world, text marketing has evolved to become a successful model for reaching those you may have otherwise struggled to reach and at an affordable cost. SMS marketing provides you with a powerful and exciting new marketing tool that can be utilized to augment your current marketing efforts.

The use of text surveys acts as a useful method of engagement to provide you with valuable information about how your branding messages are being received. Surveys can provide you with valuable insights into the effectiveness of your text marketing campaigns. However, not all text surveys are created equal, and there are a number of text survey advantages and disadvantages that you must consider before getting started. 

Examining Text Survey Advantages and Disadvantages

Text messages are the fastest way to gain the attention of the receiver, with the vast majority of text messages being viewed within minutes. Even texts that are clearly unsolicited will draw the attention of the recipient for at least a few seconds. This fact makes text surveys a powerful tool in your marketing arsenal.

Advantages

The biggest advantage of text surveying is the simplicity of design while knowing that you will be obtaining the exact data you desire. The low cost and effort that goes into building and deploying a text survey are just a sampling of the factors driving the surge in popularity of text surveys. There are a few other pieces of the text survey puzzle that will provide benefits to any text survey initiative:

  • High response rates. The almost guaranteed interaction of a recipient to any text message leads to higher rates of response to text surveys, especially when you consider that each recipient has at some point opted into receiving your texts. This gives a text survey an instant audience that is highly likely to interact with the survey over other channels of feedback.
  • Participation is easy and often welcomed. The most enticing aspect of interacting with a text message is that the reader has full control over when, where, and how the text is reacted to. A recipient can respond to a survey at their leisure, which plays a key role in ensuring the accuracy of survey responses.
  • Survey responses are faster. This may seem counterintuitive to the last point, but let’s think about it for a moment. Responding to a text is something that most mobile phone users are conditioned to do in a short amount of time. It takes very little time and energy to respond to your survey, and without the pressure to do so, it is more fun than work, which places your survey towards the front of the user’s “respond to” list.

It is important to remember to keep your surveys brief and to craft them with a clear purpose in mind. Those who will be receiving your surveys have opted to receive messages from you, and by following SMS marketing best practices you will continue to build a text survey strategy that yields the data you need.

Disadvantages

There are some drawbacks in the text survey process that may hamper your ability to obtain the responses you want. Keeping these in mind as you develop and deploy your text surveys will help you to get the responses you want with a high degree of accuracy.

  • Rising costs. The expense of sending and tracking a text survey can be prohibitive, especially when recipient responses are not guaranteed. But, does it have to be? Text survey tools and SMS services have emerged that allow you to drastically cut costs despite adding important functionalities that help you get better responses from your text survey campaigns. These tools will help you to design surveys that yield the timely and precise feedback you are seeking.
  • Linked surveys yield limited engagement. Currently, the market is saturated with survey tools that link to some third-party platform. This may seem like a nonissue, but linking out from the original source of your message is a guaranteed way to curtail engagement. The right survey tools understand this and keep all surveying native to the SMS source. 

Turning potential cost and operational difficulties into positive, revenue-generating results is why adding a comprehensive set of SMS texting tools to your arsenal is the best move you can make. 

What Can the Best Text Survey Products Offer?

A common theme to keep in mind when looking through the potential areas of complication with text surveys is that these are all contingent upon the type of SMS tools and features you use. Using a powerful SMS solution starts with understanding what it is those tools can achieve for you, as well as their overall ease of use.

The best survey tools allow you to create, send, track, and analyze responses purely from SMS. Linking to outside websites to manage surveys is the single biggest limiting factor to reduced survey engagement and response rates. . They will give you the freedom to choose the type of questions, from multiple choice to free-response questions, and will provide you with a portal for easy viewing and sorting of survey results. And, these same innovative survey tools will allow you to create new surveys based directly on the results of prior surveys.

Adding user-friendly and affordable survey tools to drive your text surveys towards improved results starts with NorthText’s expert touch. We help you to decipher these text survey advantages and disadvantages to build a campaign that succeeds in broadening the reach of your brand. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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3 Text Marketing Tips to Raise Your Response Rates

A concept image of a mobile phone to convey text message marketing tips

Getting the word out fast about service changes, sales, or specials is a business owner’s dream. And fortunately, this dream is brought to reality with text message, or SMS, marketing. Adding text marketing into your customer communication strategy gives you a powerful tool that provides near-instant reach to all of your customers. 

With texting being a tool that consumers from any walk of life rely on, this is a very visible and highly effective means through which to communicate branding messages. Plus, it is estimated that 90% of text messages are read within the first three minutes. 

As we all know, a tool is only as good as its implementation. So, while SMS marketing has its clear merits in today’s tech-obsessed society, you will want to make sure you are following these three text marketing tips to maximize your return on investment (ROI).  

1. Understand What Factors Limit the Success of Text Message Marketing

A text marketing campaign should be a task that can be executed quickly and simply, and yet far too many text marketing campaigns fall short of expectations. Why? There are some very common examples of what should not be done when sending out marketing texts and range from appearing to ramble on without any point of offending the FCC. Some of the most common examples are:

  • Adding links: Users are wary of the security risks associated with clicking links and may never feel comfortable using them. Not to mention, every time you move the conversation to another location you will lose people along the way. 
  • Exceeding the limits of the recipient’s attention: The texts you send should be balanced between effectively communicating your message but not oversaturating your recipient. Be clear and be concise.
  • One-way communication: This can again be mistaken as an unsolicited or malicious text and may be immediately disregarded 
  • Not including an opt-out: For legality reasons, recipients must always have the ability to permanently remove themselves from your marketing list. Failing to do so can jeopardize more than just the success of your campaign. 
  • Not managing clear opt-in and opt-out lists: Sending marketing texts to those who never agreed to receive them, or have opted out, is more than just being rude. The FCC and the Telephone Consumer Protection Act can leave you a regulatory lurch.

Failing to abide by these suggestions will ultimately lower the effectiveness of that individual text, or of the campaign as a whole. Now let’s look at a couple things you definitely need to be doing. 

2. Keep Messages Simple and Direct

Crafting the perfect message must balance brevity and detail; the customer must be given information relevant to your marketing campaign but the message must keep in mind the shorter character counts of texts—versus something like an email. Here are some examples of what you should include:

  • Action item: What is it the customer must do?
  • Discount code: Telling them what they get in return for interacting with the text is vital and this also helps you to track the success of your campaigns.
  • Product or service photo: Pictures are a great way to create a more engaging campaign. 
  • Urgency: How long does the customer have to react to the message? Because text messages are typically read much sooner than emails, they are a great tool for urgent promotions like filling tables in your restaurant or clearing out clearance inventory in your store. 

Including these essentials in your marketing texts provides you with a simple-to-use framework that can be built upon as your text marketing initiatives mature. However, successful SMS marketing campaigns aren’t exactly DIY, so having a helpful software tool is key. 

3. Use the Right Software Tool

Just as important as following a simple blueprint for what should and should not be in a marketing text is the set of tools you use to present your messages to the world. Having the right text marketing tool in your pocket can be the difference between a failed campaign and a highly-profitable one. 

There are a number of key features that you should seek in a text marketing tool to create and send engaging content. While the options offered will vary from tool to tool, they must at minimum include:

  • The ability to organize clients and customers into logical groups.
  • An incoming message dashboard. This is a critical tool, as you can expect text recipients to text back after you send your marketing texts.
  • Auto-response tools to keep the engagement growing. Using this in conjunction with an incoming message dashboard takes your text marketing organization to the next level.
  • Unlimited keywords. Having the ability to create the perfect keyword for a perfect moment further enhances your ability to craft the perfect MMS or SMS message.
  • Surveys. Just how relevant are your texts? Are they reaching the right groups of customers? Surveys are a great way to learn how to refine your marketing strategy.
  • Character limitations. There isn’t an industry standard, so seeking a text marketing tool that gives you the right amount of characters at an affordable cost per message is a foundational element that must be looked into.

While this list isn’t everything that you could be looking for in a text messaging solution, it will give you a boost to create engaging text content and increase your texting response rates. Incorporating these text messaging tips, and adding text marketing to your overall marketing strategy, gives your business an edge over the competition. With the right text marketing partner by your side, you can reach your audience in unprecedented ways. 

The Text Marketing Tips Learning Process Never Stops

Text marketing is an advertising tool that is constantly evolving to meet the expectations and interaction rates of targeted consumers. As you morph your text marketing campaign structures to be more in line with current text marketing best practices, it is important to take the lessons learned from the mistakes of the past while building a sound and proven approach to designing intriguing MMS and SMS texts that capture the attention of your audience.

Simplifying your text marketing processes starts with looking at the tools you are using. Industry innovation has introduced a set of text marketing tools that present you with a wide spectrum of options to engage and entice recipients to interact with your business. Getting all of this wrapped up into one, easy to use package can be further simplified by choosing a text marketing provider whose primary mission is to help businesses reach their audiences with ease and peace of mind. 

NorthText’s user-friendly and affordable text marketing platform helps you create text messages with unlimited keywords, delivers them to your audience in a timely manner, and makes following these text marketing tips simple. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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SMS Marketing Best Practices to Reach Your Customers

SMS marketing best practices

SMS marketing, or text marketing, is rapidly emerging as the perfect complement to existing email and other traditional marketing campaigns. With the growing number of smartphone users across the globe, it is estimated that about 90 percent of text messages are read within the first three minutes. This provides a definite advantage over email marketing, where the open rates are considerably less—around 20 percent—and most emails are not opened with the same urgency as SMS text messages. 

Though text messages are not new, businesses have overlooked them as a way of marketing. However, with the higher open rates and responses, you can no longer afford to neglect SMS marketing as a very cost-effective and valuable way to reach your customers. With the help of the right delivery platform and a few SMS marketing best practices, you can interact better with your audience. 

SMS Marketing Best Practices for Audience Engagement

Though text message marketing can surely improve your ROI on marketing campaigns, there are definitely best practices to follow. While most text messages will be read very quickly, you do not want to annoy your audience with messages they find repetitious and irrelevant. That is why you need to implement the following SMS marketing best practices to offer value to your audience while minimizing the opt-out rate.

Provide Relevant Information

With SMS marketing, your message needs to be concise and engaging to catch the attention of your audience. Provide all the necessary information, including your business’s name, contact number, the details of your product or service, and the call-to-action. Consider using images instead of links whenever possible—a picture really is worth a thousand words!

Since a distinct benefit of using some SMS marketing providers over others is the increased character count in your marketing messages (as much as 240 vs. the industry standard 160), you can afford to put all this relevant information in your text. And perhaps most importantly, incorporate relevant keywords that subscribers can easily connect with your brand or business. 

Give Timely Responses

A text message is a way to personally connect with your customers. If they are responding to your marketing message, they are expecting a real-time response as well. Your timely response to their queries or replies can initiate critical actions such as purchases. An auto-responder can help you send instant follow-up text messages. 

Track Your Audience’s Engagement

Including trackable features, such as a text-specific discount code or a QR code, helps you to evaluate the ROI and overall success of the text marketing campaign. The number of people scanning your QR code provides meaningful insights about the location of your target audience and their purchase behavior. Plus, discount codes also motivate your audience to join the subscribers’ list.    

Let Your Subscribers Opt-Out Anytime

Not everyone in your audience would like to continue receiving your text messages. As a marketer, you need to let your subscribers opt-out anytime they want with a simple “Text STOP to unsubscribe” message. A simple to understand opt-out process will help you gain credibility and build a bigger audience in the long run. Also, it is better to let uninterested subscribers drop out at the very beginning of the text marketing campaign. This helps you optimize the character limit and put more conversion-oriented language into your message, instead of reiterating the option to opt-out in every message.     

Archive and Supervise Text Messages to Minimize Legal Liability

While text messages connect you with your audience on a personal level, without using the right service, they can also open you up to legal liability. Business communications through text messages must be monitored and saved, as this audit trail can help to minimize any legal liabilities. A high-quality SMS marketing service will provide this full audit trail feature to help keep your company safe and thriving. 

Though SMS marketing campaigns are unique to your business, these best practices ensure your success in delivering the right message to your audience and converting them to customers, regardless of the industry you’re in. To further transform text messaging into a powerful marketing tool, you need a low-cost, integrated platform with features that help you implement these best practices and more.    

Delivering the Right Message through an Affordable Text Marketing Platform

SMS marketing is not only about updating your audience with the latest announcements or confirming their purchases or subscriptions. You can send them any relevant information about specials, news, promotions, open appointments, and much more. Most importantly, you have the assurance that your customers will often see this information much sooner than emails. 

The catch is to connect with your customer base via the right keywords, receive their aggregated responses in a simple dashboard, and initiate one-on-one dialogues while keeping a clear trail of the information sent. As a business, you can’t do it all on your own! 

To streamline a text marketing campaign and evaluate its performance in terms of customer responses, you need:

  • An intuitive SMS marketing platform with robust features, such as autoresponders, increased character counts, and the ability to send images
  • The ability to create surveys, and manage and retarget responses
  • An incoming message dashboard
  • Unlimited user groups
  • Unlimited keywords 

You also need a low-cost plan to deliver a high volume of text messages to your target audience without breaking your marketing budget. And last but not least, you need a company that makes it fast and simple to get set up. 

Once you have all this necessary support in place, SMS marketing becomes a highly effective way to reach your audience with information they want to receive. 

NorthText’s user-friendly and affordable SMS marketing platform helps you create text messages with unlimited keywords, delivers them to your audience promptly, and makes following these SMS marketing best practices simple. For quick and easy answers to any questions you have, contact us by phone or text at (312) 869-9070.

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Fixed Price SMS Text Marketing

Engage Your Customers, Build Revenue & Grow Your Events.

Wouldn’t it be great if you could let your best customers know about an un-advertised dinner deal, special, or last minute dinner reservation opening? Furthermore, what if you could include a picture of something tasty to wet their whistles? Well you can! With NorthText, you can easily send text marketing & SMS marketing messages to your patrons with the click of a button.

Bring New Attention To Your Business

Texting lets groups and small to mid-sized companies send SMS messages tied to keyword responses via targeted text message marketing campaigns. Low cost plans with unlimited keywords and rock bottom message rates available, NorthText’s user-friendly interface makes SMS marketing the perfect compliment to existing email and traditional marketing campaigns. Nearly everyone has a cell phone these days. Pushing a text message marketing campaign to your customer base is a fantastic way to let them know about specials, open appointments, news, promotions, and any other information you wish to deliver in a timely manner.

Text Message Marketing is Right For Your Business

Don’t believe us? James Citron, the chief marketing officer at Payvia, tells us why text message marketing is an effective option for any industry.


Innovative Mobile Marketing

Brands using SMS mobile marketing connect with their customers.

“Mobile marketing” used to just refer to phones, but that’s no longer the case. These days, you could be referring to an iPad, surface tablet, laptop or desktop computer.

No matter where people are, when you text them, they text you back! That’s why NorthText provides you with a dashboard that gives you an easy way to see who is responding to your messages. You can continue a 1 on 1 dialogue, building more personal relationships with customers.

If you thought SMS was just for announcements and confirmations, think again. Because of the open-ended nature of the technology, there are really no limits to your ideas.


Safe Texting Campaign

NorthText supports the Safe Texting Campaign and their mission is to reduce/stop distracted driving.

Please be sure you don’t text and drive. Also, pay attention to your customers needs and always have their safety in mind when sending replies to inbound SMS messages.

Watch the short animated film below about why biking is not a pick-nick if you‘re sharing the road with a distracted driver who is texting.