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May 18, 2021

Best Practices for SMS Keyword Marketing Strategies

By Jeff Winaker

If you’re looking for an easy way to optimize your SMS marketing strategy, you should consider using keywords. SMS keywords allow customers to easily connect with your marketing campaigns by texting you a simple keyword.

May 04, 2021

Audience Segmentation Tools for Mass Communications

By Jeff Winaker

How well do you know your audience? The best marketing campaigns are targeted to specific demographics providing information that’s relevant to their interests and in a language they can relate to and understand.

April 27, 2021

Using Audience Segmentation in Internal Communication

By Jeff Winaker

You may already use audience segmentation in your external communications with clients, but have you considered segmenting your internal communication?

April 20, 2021

How to Create HIPAA-Compliant SMS Appointment Reminders

By Jeff Winaker

Creating HIPAA-compliant SMS appointment reminders is easy with the right knowledge and the right tools.

April 13, 2021

Text Message Audit and Compliance Best Practices

By Jeff Winaker

Keeping good records isn't simply a matter of staying organized or tracking progress—as any business professional knows, it's also vital in case of an audit. But if your company engages with your customers or clients via text, tax audits aren't the only kind of audits you'll need to satisfy.

April 06, 2021

Choosing the Best SMS Autoresponder for Ecommerce

By Jeff Winaker

If your organization is looking for a way to increase customer engagement and boost ecommerce sales, an SMS marketing platform with an autoresponder feature could be the solution. Autoresponders allow you to automatically send SMS messages in response to specific triggers, such as a keyword text from a customer or a click on a particular link.

March 30, 2021

SMS Alert System: Easy Setup Checklist

By Jeff Winaker

In the event of an emergency, you need to be able to alert your users as quickly as possible. Many people ignore phone calls from numbers they don’t recognize, and their email inboxes are so full of spam that new messages get lost in the crowd.

March 25, 2021

Video Marketing vs. Content Marketing: Trends, Advantages, & Efficiency

By Jeff Winaker

Traditional written content marketing has long been seen as the fastest, easiest, and most efficient approach to advertising, but video marketing is quickly catching up.

March 17, 2021

SMS Appointment Reminder Systems: Easy and Effective Coordination

By Jeff Winaker

Your clients' number one priority is their customers. Whether they are staffing companies working to connect job seekers with their dream employers or doctors' offices helping patients remember the dates of upcoming check-ups and procedures, getting people to their appointments on time, every time, is good business.

March 08, 2021

4 Influencer Outreach Tools That Encourage Sales

By Jeff Winaker

To have influence is to possess the power to enact change. The more influence you have, the greater the power, whether you're looking to move hearts and minds, start new trends, or simply get the word out about a new product or service.

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