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November 19, 2020

How Collecting Surveys by Text Message Can Improve Your Response Rates

By Jeff Winaker

When was the last time you filled out a traditional in-person survey? Though in-person and mail surveys are considered one of the most relevant, accurate, and personalized techniques to gather responses, the resources needed for in-person or mail surveys are often expensive and time-intensive.

November 17, 2020

What the Best Text Message Marketing Campaigns All Have in Common

By Jeff Winaker

Did you know that an SMS marketing campaign once upped Ford’s conversion rate to 15.4%—one of the highest recorded conversion rates of marketing channels up until that point?

November 12, 2020

SMS & MMS Marketing: Image Use Best Practices

By Jeff Winaker

Simple images can convey powerful messages—a fact that SMS and MMS marketing techniques leverage to create captivating images that encourage recipients to engage with a brand.

November 11, 2020

Does Text Marketing Work? Here’s What You Need to Know

By Jeff Winaker

As a marketer, you might wonder if text marketing works for your brand and how effective it is at reaching your target audience.

November 05, 2020

How to Build Opt-in Subscriber Lists for Text Marketing

By Jeff Winaker

When it comes to SMS or text marketing, the increased engagement and higher response over email will play a key role in determining the success of your text marketing campaign.

November 03, 2020

How to Use Text Blast Marketing Effectively

By Jeff Winaker

You’ve got something to say to your customers, and you need to say it now. Maybe it’s a flash sale or a new product you want to announce immediately.

October 29, 2020

3 Email Marketing Disadvantages

By Jeff Winaker

Email marketing has witnessed quite a journey since Gary Thuerk sent the first mass emails back in 1978 that resulted in sales worth $13 million. Over the years, email marketing has been widely accepted as a cost-effective direct marketing channel to reach out to customers.

October 27, 2020

Email Marketing vs. Text Marketing: Which Brings a Better ROI?

By Jeff Winaker

Stability. Growth. Meaningful connections. To many, these are the secret ingredients of a fulfilling life. And, they also happen to be the key components of a successful business.

October 22, 2020

FAQ: How Does Text to Pay Work?

By Jeff Winaker

It is estimated that in 2020, mobile retail e-commerce sales in the U.S. will be worth $339 billion. This has been fueled by a growing trend among millennial consumers, and others, to prefer a seamless shopping experience through their smartphones

October 20, 2020

How to Create a Poll via Text and Boost Audience Engagement

By Jeff Winaker

Asking your audience to participate in the future of your business will set your brand apart and increase customer engagement.

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