SMS Notifications vs. Push Notifications: Which Is More Reliable?
SMS notifications vs. push notifications is one common comparison being made, and discussing the pros and cons of these two notification types will be the focus of this piece.
Using SMS Disaster Alert System Programming for Your Organization
When disaster strikes, time is of the essence. Reaching as many people as you can, as quickly as you can, is about something more important than a typical mass-marketing message—it’s about saving lives.
How to Use Videos in Text Message Marketing Campaigns
When television took the world by storm in the 1950s, people were enthralled. Almost as soon as video was introduced, it became the preferred method by which people got their news as well as their entertainment.
SMS Alert Advantages and Disadvantages You Need to Know
By definition, an alert is important and, more often than not, urgent. We may wish to be alerted to opportunities, such as a flash sale or pop-up event, or to significant changes in circumstances, such as a business opening new locations or closing down old ones.
How to Improve Email Marketing Conversion Rates
When we talk about your email marketing conversion rate, we are referring to the percentage of subscribers who have interacted with the call-to-action in the message.
Key Email Marketing Statistic for 2021 and Beyond
Since 1978 when Gary Thuerk sent the first commercial emails in bulk, email marketing has significantly evolved. The turn of the millennium saw email marketing become a primary tool for businesses to better reach their customers.
How Collecting Surveys by Text Message Can Improve Your Response Rates
When was the last time you filled out a traditional in-person survey? Though in-person and mail surveys are considered one of the most relevant, accurate, and personalized techniques to gather responses, the resources needed for in-person or mail surveys are often expensive and time-intensive.
What the Best Text Message Marketing Campaigns All Have in Common
Did you know that an SMS marketing campaign once upped Ford’s conversion rate to 15.4%—one of the highest recorded conversion rates of marketing channels up until that point?
SMS & MMS Marketing: Image Use Best Practices
Simple images can convey powerful messages—a fact that SMS and MMS marketing techniques leverage to create captivating images that encourage recipients to engage with a brand.
Does Text Marketing Work? Here’s What You Need to Know
As a marketer, you might wonder if text marketing works for your brand and how effective it is at reaching your target audience.
