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December 15, 2020

How to Use Videos in Text Message Marketing Campaigns

By Jeff Winaker

When television took the world by storm in the 1950s, people were enthralled. Almost as soon as video was introduced, it became the preferred method by which people got their news as well as their entertainment.

December 10, 2020

SMS Alert Advantages and Disadvantages You Need to Know

By Jeff Winaker

By definition, an alert is important and, more often than not, urgent. We may wish to be alerted to opportunities, such as a flash sale or pop-up event, or to significant changes in circumstances, such as a business opening new locations or closing down old ones.

December 08, 2020

How to Improve Email Marketing Conversion Rates

By Jeff Winaker

When we talk about your email marketing conversion rate, we are referring to the percentage of subscribers who have interacted with the call-to-action in the message.

December 03, 2020

Key Email Marketing Statistic for 2021 and Beyond

By Jeff Winaker

Since 1978 when Gary Thuerk sent the first commercial emails in bulk, email marketing has significantly evolved. The turn of the millennium saw email marketing become a primary tool for businesses to better reach their customers.

November 19, 2020

How Collecting Surveys by Text Message Can Improve Your Response Rates

By Jeff Winaker

When was the last time you filled out a traditional in-person survey? Though in-person and mail surveys are considered one of the most relevant, accurate, and personalized techniques to gather responses, the resources needed for in-person or mail surveys are often expensive and time-intensive.

November 17, 2020

What the Best Text Message Marketing Campaigns All Have in Common

By Jeff Winaker

Did you know that an SMS marketing campaign once upped Ford’s conversion rate to 15.4%—one of the highest recorded conversion rates of marketing channels up until that point?

November 12, 2020

SMS & MMS Marketing: Image Use Best Practices

By Jeff Winaker

Simple images can convey powerful messages—a fact that SMS and MMS marketing techniques leverage to create captivating images that encourage recipients to engage with a brand.

November 11, 2020

Does Text Marketing Work? Here’s What You Need to Know

By Jeff Winaker

As a marketer, you might wonder if text marketing works for your brand and how effective it is at reaching your target audience.

November 05, 2020

How to Build Opt-in Subscriber Lists for Text Marketing

By Jeff Winaker

When it comes to SMS or text marketing, the increased engagement and higher response over email will play a key role in determining the success of your text marketing campaign.

November 03, 2020

How to Use Text Blast Marketing Effectively

By Jeff Winaker

You’ve got something to say to your customers, and you need to say it now. Maybe it’s a flash sale or a new product you want to announce immediately.

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