How to Improve Email Marketing Conversion Rates
When we talk about your email marketing conversion rate, we are referring to the percentage of subscribers who have interacted with the call-to-action in the message.
Key Email Marketing Statistic for 2021 and Beyond
Since 1978 when Gary Thuerk sent the first commercial emails in bulk, email marketing has significantly evolved. The turn of the millennium saw email marketing become a primary tool for businesses to better reach their customers.
How Collecting Surveys by Text Message Can Improve Your Response Rates
When was the last time you filled out a traditional in-person survey? Though in-person and mail surveys are considered one of the most relevant, accurate, and personalized techniques to gather responses, the resources needed for in-person or mail surveys are often expensive and time-intensive.
What the Best Text Message Marketing Campaigns All Have in Common
Did you know that an SMS marketing campaign once upped Ford’s conversion rate to 15.4%—one of the highest recorded conversion rates of marketing channels up until that point?
SMS & MMS Marketing: Image Use Best Practices
Simple images can convey powerful messages—a fact that SMS and MMS marketing techniques leverage to create captivating images that encourage recipients to engage with a brand.
Does Text Marketing Work? Here’s What You Need to Know
As a marketer, you might wonder if text marketing works for your brand and how effective it is at reaching your target audience.
How to Build Opt-in Subscriber Lists for Text Marketing
When it comes to SMS or text marketing, the increased engagement and higher response over email will play a key role in determining the success of your text marketing campaign.
How to Use Text Blast Marketing Effectively
You’ve got something to say to your customers, and you need to say it now. Maybe it’s a flash sale or a new product you want to announce immediately.
3 Email Marketing Disadvantages
Email marketing has witnessed quite a journey since Gary Thuerk sent the first mass emails back in 1978 that resulted in sales worth $13 million. Over the years, email marketing has been widely accepted as a cost-effective direct marketing channel to reach out to customers.
Email Marketing vs. Text Marketing: Which Brings a Better ROI?
Stability. Growth. Meaningful connections. To many, these are the secret ingredients of a fulfilling life. And, they also happen to be the key components of a successful business.
